"The Miracle of M - McDonald's Business Method"

The Formation of McDonald's Operating Characteristics

Kroc was a man who valued quality. He believed that those franchise chains which sold franchising rights without scruples for short-term benefits in the market would eventually meet their doom like moths drawn to a flame.

I. The Founding Contributions of the McDonald Brothers

II. Kroc's Contributions

McDonald's Way to Wealth

I. Profit from Real Estate

II. Resolution of the Loan Crisis During the Power Transition Period

III. Sources of Funding During Rapid Expansion Among Competitors