I believe everyone who has entered society has had the experience of receiving a business card from some other stranger, right? But if it's not someone you need to contact often, then sorry, after collecting the card, there is basically no intention to take it out and look at it again. After all, a square piece of paper is too ordinary to attract people's attention.
But what if creativity is incorporated into the business card? What would be the result? In my opinion, they are enough to arouse my interest (desire) to take them out and check them over and over again.