Many benefits of blog marketing have attracted a lot of enterprises, but how to effectively implement blog marketing? This is the most confusing question. For blog marketing, blogs are the basis and marketing is the essence. Only with good blogs can the function of marketing be realized. When it comes to specific implementation, there are generally two options: one is to use the blogs of netizens with a certain degree of fame to convey corporate information. Of course, the higher the visibility of the blogger, the higher the fee the company needs to pay; the second is for the enterprise to build its own blog and then convey the enterprise's marketing information through the blog. Taking the second method as an example, there are mainly two aspects of work in blog marketing: one is to establish a blog, and the other is to promote the blog, with the core being the promotion of the blog.