Using "beautiful bosom contest" to sell bras, using "beautiful butt contest" to sell underwear, using "artificial beauty pageant" to sell hospitals, using "obese women contest" to sell weight loss products, using "beautiful legs contest" to sell socks, using "male-to-female beauty pageant" to sell clothing, and using "female mayor" to sell fame...... In short, there is no such thing as love without reason, so how could there be a random "beauty contest" where prizes fall from the sky. It all comes down to money being the root cause of these "beauty contests". This is the essence of beauty contests under market economy conditions.