The iPhone event will be held on September 10th.

According to foreign technology blog Techcrunch, Apple officially sent out media invitation on Tuesday, confirming that the company will hold a press conference at its headquarters in Cupertino, California at 10:00 am Pacific Time (1:00 am Beijing Time on September 11) on September 10.

It is claimed that Apple will release several devices on September 10, including a low-cost version of the iPhone - "iPhone 5C" and the successor of the iPhone 5 - an expensive version of the iPhone, the "iPhone 5S". It is rumored that the iPhone 5C will feature a colorful plastic shell with little change in functionality compared to the iPhone 5; while the iPhone 5S has improved camera and internal components, and also adds a gold version option.

From the invitation released by Apple, it can be seen that Apple used a simple slogan this time: This should brighten everyone's day (This will be a day to make everyone happy); In addition, the invitation is full of colorful dots, which seems to imply that the new device from Apple will come in a variety of shell colors.