What is this product: Marion Cotillard with breasts on her head

I really don't know whether this thing actually exists. According to the advertisement, men always stare at women's breasts. To fight fire with fire, in order to prevent this situation, women install two rubber fake breasts on their foreheads, and finally, men's gaze falls on women's faces... Even more incredible is that this unreliable thing has even got Marion Cotillard to do the advertisement! Words are not enough, please take a look.