The first half of the ad is like a ghost movie, and the second half is like a suspense film. Overall, it resembles a melodramatic piece by Qiong Yao. In short, it doesn't look like a commercial at all.
This 4-minute long advertisement does nothing but waste the audience's time with its excessive storyline, except for the occasional mention of Jieliyas's products. A problem that could be explained in 15 seconds is unnecessarily dragged out to 4 minutes. It’s said that the TV station indeed aired an edited version of the ad. But since a full-length version like this has been produced, it's just not fair to play around with people like this.