Visual impact enjoyment ★★★★★

This advertisement was filmed a total of 605 times without any computer graphics assistance. It took four days and nights to shoot in a studio in Paris.

The first reaction from the big bosses at the Tokyo headquarters when they saw the "Cog" advertisement was: "Very good~ very clever, modern computer technology is really great." When they found out it was all real, they were stunned.

There are only six pre-production New Accords in the world, and two of them were used for this advertisement. One of them was dismantled into parts - all the parts used in the advertisement were real car parts. Why? Because after countless failures, they were determined to film the most realistic video possible.

The crew was almost driven crazy by the filming process. Eventually, some people had to be "asked" to rest on the side due to continuous work over several days. Others placed bets on which segment would fail. (Honda's automatic water-sensing windshield wipers failed the most.) Finally, on the 606th successful attempt, there was complete silence, followed by enthusiastic cheers, applause, and flying champagne.

How much is this worth? Eighty thousand Taiwanese dollars if you count the car, or three hundred million Taiwanese dollars if you count the entire marketing plan.

One segment featured a single hanging windshield wiper rotating and moving in the air. The successful take for that segment was the only successful one...

Screws and nuts were placed inside the tires, and the balance was so delicate that the camera crew had to walk carefully.

A larger movement or an accidental nudge could result in hours of repeated work. By the time they reached the three- or four-hundredth attempt, even the five-hundredth, the producers started calling these parts "our friends, the parts." Some team members, after going days without sleep, were asked by others to stay away from the more delicate parts...

When asked how long he spent on this advertisement, the director let out a sharp laugh and replied: "Five years? Or eight?"

The two Accords used in this advertisement are two of the only six in the world, all handcrafted by Honda engineers. (You can imagine how heartbroken those engineers must have been when one of them was dismantled.)