Few people really understand the management behind the Mars style

The best interpretation of Jack Ma is not to interpret him at all; his raw voice represents the essence of going against the tide in business. On January 19, 2009, Ma wrote in an email to Alibaba employees: "Please take your family out to spend money! Go consume!" Against the backdrop of a global crisis, Ma acted contrarily — announcing pay raises for 2009 and a generous year-end bonus plan for 2008...