Clever shopkeepers, how to open an independent online store website??
It's the golden shopping season again. During this period, many friends who run businesses on Taobao find that traffic is much higher than usual. However, opening a store on someone else’s website always comes with more restrictions. Moreover, the competition on Taobao and Paipai is now so fierce that whatever you sell, there will always be others competing with you. Have you ever thought of having your own online store, where you have full control over everything? Let Taobao, Ebay, and other auction websites become branches that help drive customers to your main store.
1. Having your own independent online store allows you to have your own independent domain name, your own logo, your own brand, your own page design, your own payment gateway, and your own shopping cart. All these can reflect your image and strength. Customers won't think you're just an individual or a small shop, enhancing their trust in you.
2. With your own independent online store, you promote your own domain name. When you open a store on a platform, all your hard work in promotion drives traffic to the platform itself. In essence, you're working hard to promote the platform rather than yourself, and your efforts increase the platform's fame instead of your own.
3. With your own independent online store, the customers are yours alone. On a platform, your customers are shared with your competitors. A careless move could lead to the customers you worked hard to develop becoming your competitor's clients.
4. If you're a business, it's even more important for you to have your own independent store. This reflects your corporate image! You definitely don’t want customers to reach your online store by clicking on someone else's domain name, right?
To start an independent online store system, you need: a domain name + hosting space + online store software.
Choosing a Domain Name:
When choosing a domain name, try to get one ending in .com if possible. Many people are already very familiar with the internet, and for them, .com means the web. If .com is taken, you can also choose .cn in China, as the number of domestic .cn domains has already surpassed .com. After finding a suitable domain name, entrepreneurs need to register it through a domain registration company. Although registration fees vary from company to company, it's still better to choose ones that allow you to easily manage and control your domain rather than focusing solely on low prices. For example, at Naisenic (www.b86.net), customers can fully control their domain names themselves. The price is also reasonable; you can register a .cn domain for just 1 yuan and a .com domain for just 88 yuan.
Applying for Hosting Space and Online Store Software:
If we don't know how to build an online store program ourselves, it would be impossible to create one. So we'd have to hire someone to do it, which can be quite expensive, often costing tens of thousands of yuan. However, now we can directly apply for a store package at Naisenic (www.itnic.cn). It includes a top-level domain name, a 300MB smart dual-line host, and the ShopEx online store system, all for just 688 yuan. Once applied for, it can be activated and used immediately.