Currently, the automobile industry has reached a consensus: with the development of the economy and society, women's social status and income levels are constantly improving. Moreover, the popularization rate of the family "second car" is gradually increasing, and young women have gradually become the mainstream of car buyers. Automakers that accurately judge the market trends of the car market have also confirmed through sales data: In the "Let Go to Love" promotion activity for the L3 automatic model conducted by Lotus Cars, the proportion of female among new car owners has even exceeded 50%.
Compared to men who pursue high configurations and high performance, women pay more attention to the appearance and comfort of the car when buying a car. Facing increasingly congested urban traffic, the convenience of vehicle control is also quite important.
The results of a market survey in a certain province revealed some clues: when choosing the type of pre-purchased car transmission, 36.8% of female consumers chose to buy automatic cars, 31.6% of female consumers clearly chose manual cars, and more than three in ten women were not quite sure about the type of transmission they would buy. Considering only the urban market, the proportion of women who favor AT models is much higher than this number.
After all, the rush hour road conditions are very complicated nowadays, and driving a manual car is a nightmare for female friends. Automatic cars can undoubtedly free up the left foot and relieve the pain. For women who pursue driving convenience, this is obviously more attractive.
For women, a car has not only the material meaning of a commuting tool but also the spiritual significance of reflecting their own style and personality, which is similar to the effect of fashion, jewelry, and bags. The visible exterior design and brand compared to the invisible operation performance are more intuitive for women, so they receive more attention from them, and play a decisive role in women's car purchase decisions.
The Lotus L3 inherits the design concept and manufacturing process of Lotus sports cars. It integrates strong sports car elements into the A-class sedan. Its interior also extensively uses the design of circular aesthetics, such as the three-spoke European sports car steering wheel, cat-ear round instrument panel, vertical round air conditioning buttons, round audio control keys, etc., creating a strong sports car driving atmosphere. Why should beautiful women with nice cars only appear at car shows?
From Valentine's Day to March 8th Women's Day, the entire series of Lotus L3 automatic models enjoy a huge discount of 8,888 yuan. After the discount, the price of the Lotus L3 two-box fashion-type automatic has dropped to 75,700 yuan, breaking into the 70,000 yuan range for the first time. It has become the most cost-effective automatic model in the domestic mainstream A0 sedan configuration, truly achieving "manual price, automatic enjoyment."
The Lotus L3 automatic is equipped with the F4A41 automatic transmission. The electronic control part of the F4A41 automatic transmission has more than 80 invention patents in Europe, America, South Korea, etc. Combined with the Campro engine designed and developed by Lotus Engineering in the UK, its performance is beyond doubt, with powerful and stirring power, and instant extreme driving experience, it is hailed as the most driving-sensitive automatic car in the same class domestically. It allows women to free up their left foot and relax their minds while driving.
According to the person in charge of the Lotus Car event, this preferential activity for the Lotus L3 automatic model is aimed at allowing users to free up one hand and enjoy a more composed freedom. Enjoy a more composed and freer life. "The busy city life has already made people forget the feeling of holding onto what they love the most. In fact, as long as we turn complexity into simplicity, we can hold onto our beloved ones tightly and drive forward."
With the approach of Women's Day on March 8th, the Lotus L3 automatic model has become the first choice for many men as a gift to their wives. With a fashionable appearance, exquisite interior, convenient driving, and superior performance, the ongoing price reduction activity makes this surprise quite tempting.