Online Store Operation Short of People, Resorting to Headhunting "Gold Medal Store Manager" with a Base Salary of 150,000 RMB
When this piece of recruitment information appeared on the headhunting website, it caused quite a stir. Compared to the high-end talents in enterprises that headhunters usually target, this time they were searching for store managers from Taobao online stores.
In recent years, the rapid development of online stores has been accompanied by a shortage of operating talent, which has also become a hot topic in the e-commerce field recently. With the involvement of headhunters, a battle for store managers, operation directors, customer service supervisors, and design directors has already begun.
It is understood that a few days ago, a recruitment notice for a store manager of a Taobao e-commerce flagship store was posted on the "Headhunting Network", with an offered base salary of 100,000-150,000 RMB. Relevant personnel from Taobao told reporters that according to this recruitment notice, this base salary does not include sales commissions, some online stores have performance commissions of around 10%, and other benefits such as annual leave and social security are all enjoyed according to national standards.
Thus, when this recruitment information was widely reprinted, there were countless onlookers on Weibo: "Store managers have to be found through headhunters," "Being a store manager is much cooler than being a department head"...
Any store manager who has worked for more than two years in a second-tier e-commerce company will be favored by various companies, sometimes even to the extent that the boss of an online store will be approached by headhunting firms. An industry insider revealed that the competition for talent has now entered a white-hot phase. "Recruiting online store managers for over ten thousand yuan per month," "Sincerely recruiting Taobao store managers"... Journalists saw similar information on many recruitment websites, and the phenomenon of online stores offering high salaries to recruit executives mainly appears in popular industries such as clothing, luggage, and cosmetics.
Yesterday, the reporter contacted Xiao Zhang, a shopkeeper who has been selling clothes in Hangzhou for over two years. She told the reporter that indeed, sometimes messages would pop up on Wangwang asking if she had any intention of joining other online stores, "I've seen quite a few cases of poaching, and one friend's customer service supervisor was poached. Some larger newly opened online stores don't lack funds, they just want to directly hire 'skilled workers'." She expressed that the flow of personnel has significantly increased in the past six months.
"Getting up at 10 every day, working until two or three in the morning, keeping your phone on, in other words, you need to pay attention to the platform's policies, and make timely adjustments to the operation of the online store." From some recruitment requirements, we can see that the store manager's salary isn't low, but becoming a gold medal store manager isn't easy.
The owner of a three-diamond online store told the reporter that promoting the store isn't a simple matter; you need to consider whether to participate in the website's promotional activities, or do直通车advertising, or combine them. "How to increase the click rate of the store is very important, you need to frequently adjust product 'hot words' to increase the chances of being searched." Also, don't underestimate some product keywords, like free shipping, no shipping fees, free postage, no postage, these four words mean almost the same thing, but their click rates differ greatly.
"In the past year or so, there have been many more requests to recruit online store managers and operation directors." A person in charge of a headhunting company that often helps find online store talents said that they have a set of recruitment standards.
Referring to the requirements listed by the headhunters, the work of a gold medal store manager includes daily monitoring of data, such as marketing data, transaction data, product management, customer management, etc., all of which need to be checked daily; they should be able to optimize inventory and product lines, and adjust the store's business direction based on actual conditions; regularly track and evaluate promotion effects, submit statistical analysis reports of promotion effects, promptly propose marketing improvement measures, and provide feasible improvement plans; perfect the operation standards and procedures of the Taobao store, and be able to formulate inheritable documents.
"There is currently a great demand for this level of online store managers." Industry insiders told reporters that after all, online store competition is fierce. But because the entry threshold for online stores is relatively low, many store owners are operating by trial and error, and those who meet the criteria and reach the level of "gold medal store managers" are still relatively few.
1. Friendship Links. This method is relatively simple, generally requesting mutual addition of links, and these links are usually home page links with higher weight.
2. Submitting to Classification Directories. Currently, there aren't many useful directories domestically, and the inclusion conditions are also relatively high, making it difficult for general websites to be included.
3. Publishing practical information on Baidu Zhidao, Baidu Baike, Baidu Wenku, etc., leaving links, these high-quality inbound links have higher weights.
4. Press Releases. Press releases are one of the mainstream marketing methods, and the effect of news is indeed very noticeable. Many companies and institutions even hire specialized companies to spread their press releases, so it is necessary to expand the dissemination range as much as possible.
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6. Paid Links. Some search engines do not like this practice, but in reality, this method is the most effective way to improve rankings, provided the search engine doesn't discover it.
7. Blogs. Nurturing blogs is also a relatively simple method, and those with enough time can nurture blogs from different portal sites.
8. Creating Mini Programs or Writing Program Templates. If you have the time and ability, you can write plugins or program templates, leaving your link inside, which some people refer to as link bait.
9. Forum Signatures or Blog Comments. These generally have lower weight and should be used appropriately.
In SEO rankings, inbound links occupy an extremely important position, so many companies spend a lot of manpower and resources on this. No one can clearly explain how search engines rank web pages, but among the known factors, inbound links play a very important role. Even if other aspects fail, but the inbound links succeed, your website can still get a good ranking.
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