Sina Technology News, morning message on March 7th, Dangdang.com (Weibo) today announced a formal cooperation with shoe B2C website Letao.com (Weibo). Letao will bring all of its products including sports shoes, outdoor gear, canvas shoes and original brands to Dangdang. Currently, Letao is renovating its store on Dangdang and it is expected to officially launch by the end of March.
Dangdang is vigorously opening up its online shopping platform this year and accelerating category expansion. It is reported that the cooperation between Dangdang and Gome's online mall has made substantial progress, and the cooperative online store is expected to be launched in the first half of March. These actions mark Dangdang's accelerated expansion towards a large-scale comprehensive e-commerce platform.
Besides providing a one-stop shopping experience, Dangdang is focusing on promoting an open platform represented by the "Shopping Street" model this year. Yu Yu, Chairman of Dangdang, said, "An open platform is Dangdang's strategic direction for 2012. Whether it is clothing, appliances, cosmetics, home furnishings, or red wine, as long as they are good B2C companies with reasonable prices, Dangdang will invite them to join."
Analysts say that in the current online shopping market, vertical B2C websites focus more on niche categories and are more professional in logistics warehousing distribution and after-sales service, while comprehensive online shopping malls have great advantages in traffic and platform resources. Both sides can achieve win-win through strategic cooperation. However, the difficulty of an open platform lies in balancing the interests of all parties and ensuring smooth对接of the cooperating parties, which is also a challenge for Dangdang's future development. (All included)
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