Related thematic articles: The Trend of Online Shopping China Software Information Network News on December 4, according to media reports, the China Internet Network Information Center (CNNIC) recently released the "2009 China Online Shopping Market Research Report". Data shows that by June 2009, the number of online shoppers in China had reached 87.88 million, an increase of 24.59 million people compared to the previous year, with an annual growth rate of 38.9%. Experts pointed out that as shopping internet platforms gradually mature and people's living habits change, http://blog.sina.com.cn/u/2652086577, more and more people are now using the internet for shopping, and "browsing online stores" has become a popular trend. Xinhua News Agency reported that the report showed in the first half of this year, the total amount of online shopping consumption nationwide was 119.52 billion yuan (RMB, same below). Of this, spending on C2C websites accounted for 89% of the total online shopping expenditure. Industry insiders said that the C2C online shopping platform offers a wide variety of products including clothing, accessories, toys, cosmetics, consumer electronics, and even items hard to find in malls, making it very attractive to a large number of consumers. Compared to traditional shopping models, online shopping has significant advantages in terms of time, location, and product selection. Online shoppers only need to log into relevant websites to enjoy the fun of shopping anytime and anywhere. With the acceleration of people's lifestyles, online shopping, with its convenience and speed, is attracting more and more people. According to CNNIC's report calculations, the total amount of online shopping is expected to reach around 250 billion yuan by the end of 2009. Statistical data shows that the number of people buying clothing, home goods, and accessories online ranks first, with 61.5% of users purchasing such items online within half a year. This proportion increased by 12.6 percentage points compared to last year. CNNIC analyst Meng Fanxin stated that the aforementioned survey results have a lot to do with the composition of China's online shoppers. The report showed that currently, the age of most online shoppers in China is concentrated between 18-30 years old, with monthly income concentrated between 1000-3000 yuan, mainly consisting of white-collar workers and students. Among them, female internet users have become active participants in online shopping, their share among online shoppers has surpassed that of males and continues to grow, which also explains why so many users buy home goods and apparel online. The survey also showed that among users who purchase high-value items online, the proportion of males is still higher than females. The report pointed out that overall satisfaction among Chinese online shoppers regarding their online shopping experiences is relatively high, with nearly 80% of users satisfied with their online shopping process. It is worth noting that user satisfaction with C2C shopping websites is lower than B2C shopping websites. Meng Fanxin believed that relatively speaking, B2C shopping websites lead C2C shopping websites in both product quality and service quality, but the C2C shopping website model, which offers a rich variety of categories at low prices, is more suitable for current user preferences. Currently, the main factor limiting people from engaging in online shopping is "not being used to it." The survey showed that 45.3% of respondents abandoned online shopping due to unfamiliarity. Meanwhile, among browsers on B2C websites, 18% did not engage in online shopping due to lack of payment tools; whereas among browsers on C2C websites, 18.5% of users failed to complete transactions due to insufficient knowledge about online shopping. The report pointed out that 85.7% of internet users looked up product information online within half a year, but only 26% of internet users actually engaged in online shopping. Meng Fanxin indicated that there exists a large potential group of online shoppers in China. As long as necessary guidance and cultivation are provided, this group will bring broad development prospects to the online shopping market. http://blog.sina.com.cn/u/2652086577