"Even when longtime employees like the store manager resigned, my father did not blame me one word. On the contrary, one day, my father handed over the company's important account books and seal to me," Yanjing Zheng said. Since then, he realized that the baton of the company had already passed to him, and he must spare no effort to run the company well. The process of starting a business is always tortuous and difficult, and Yanjing Zheng is no exception. In the 1980s, Japan's apparel retail industry was in a period of transformation with the establishment of suburban stores, and some specialty stores for overseas goods sprang up in the suburbs of Japan. Sensing this trend, Yanjing Zheng began trying to open branch stores in places like Shimonoseki, Kokura, Oda, and Hiroshima, and even opened several stores specializing in women's clothing. However, the results were not good. Many stores opened and closed repeatedly. There was one benefit from these failures: Yanjing Zheng slowly realized that although the stores were struggling, casual wear sold well, and self-service might make consumers more comfortable. Yanjing Zheng thought, why not open a self-service clothing store offering inexpensive casual wear? Not long after, Yanjing Zheng believed the time was ripe. As mentioned at the beginning of this section, the success of the first store finally allowed Yanjing Zheng to emerge from the shadow, and he found his groove. Uniqlo quickly rose, and in the first three years of expansion, Yanjing Zheng opened 22 stores. In 1991, the company name changed from Ogura Shoji to "Fast Retailing," which translates to "Xunxiao" in Chinese. By July 1994, when the company was listed on the Hiroshima Stock Exchange, Uniqlo had already reached 100 stores. In 1999, on the day of Yanjing Zheng's 50th birthday, his father passed away. At the funeral, he told relatives and friends: "My father was the biggest competitor in my life." He cried loudly in front of everyone for the first time, like a child. Related thematic articles: http://wskqrs427.blog.stcn.com/archives/2012/416378.html http://www.diglog.com/story/finance_business_692289.html http://blog.chinabyte.com/a/2680890.html