The requirements of consumers for cosmetics stores are always "fashion", "professional" and "convenience". Cosmetics stores must strive to listen to customer needs, analyze the products customers buy, equip each store with products that match customer needs, and actively meet various customer demands. Cosmetics stores must show fashion and beauty through fashionable goods; otherwise, they will not be able to enhance their own competitiveness. Cosmetics stores must optimize their product mix strategy according to the trends of the times, present the best form of cosmetics stores, and improve the operating income of cosmetics stores. How many beauty lovers know the true ingredients of the cosmetics they use every day? Unqualified cosmetic products will not only fail to contribute to your beauty but also have a certain impact on your physical health. Prudent selection is a prerequisite for your love of beauty; you must avoid buying cosmetics with toxic components. Here are some common harmful substances in cosmetics: Mercury and its compounds are chemical substances prohibited in cosmetic ingredients, but they are often added by some irregular small cosmetic workshops to whitening, brightening, and spot-removing products. If such products are used for a long time, mercury and its compounds can penetrate the skin barrier and enter all organs and tissues of the body, causing harm, especially to the kidneys, liver, and spleen, thereby destroying the activity of the enzyme system, coagulating protein, necrotizing tissue, producing symptoms such as easy fatigue, weakness, drowsiness, indifference, mood instability, headache, dizziness, tremors, etc., accompanied by reduced hemoglobin content and red blood cell and white blood cell counts, liver damage, etc., peripheral sensation reduction, narrowing of the visual field, hearing impairment, and ataxic movement disorders. Arsenic and its compounds are considered carcinogenic substances. Long-term use of high-arsenic cosmetics can cause dermatitis, pigment deposition and other skin diseases, eventually leading to skin cancer. The main manifestations of arsenic and its compounds poisoning are peripheral neuritis, such as limb pain, difficulty walking, muscle atrophy, brittle hair prone to falling out, severe pigmentation of the skin, which may even turn into skin cancer. Lead and its compounds are usually added to hair dyes. According to national regulations, the lead content in hair dye products must be less than 0.6% (Pb count), otherwise it will produce toxic side effects. Lead and its compounds absorbed through the skin may harm human health, especially affecting the hematopoietic system, nervous system, kidneys, gastrointestinal tract, reproductive system, cardiovascular, immune and endocrine systems, etc. For pregnant women, it may also affect the health of the fetus. Cadmium and its compounds: Zinc compounds commonly used in cosmetics, their raw material sphalerite often contains cadmium, so as impurity components, the content in cosmetics must not exceed 40mg/kg. Metal cadmium has little toxicity, but cadmium compounds are highly toxic, especially cadmium oxides. Cadmium and its compounds mainly damage the heart, liver, kidneys, skeletal muscles, and bone tissue, and may also induce hypertension, cardiac dilation, premature infant death, and lung cancer. Secrets you must know: Harmful substances in cosmetics can be simply divided into the following categories: inorganic heavy metals (including arsenic), cosmetic stabilizers, organic solvents, fragrances, antibiotics, and hormones, etc. These harmful substances can be classified into the following four categories of harm to the human body: 1 Irritant damage: This is the most common type of skin damage, related to irritants in cosmetics, excessively high or low pH values, and damage to the user's stratum corneum. 2 Systemic damage: Many components in cosmetics, although they have beautifying effects, are toxic to the human body. These components can be absorbed through the skin into the body, causing systemic damage. 3 Allergic damage: Cosmetics contain allergens that cause allergic reactions in users with allergic constitutions. 4 Infectious damage: Cosmetics are rich in nutrients, making them a good environment for microbial proliferation. Using contaminated cosmetics can cause infectious damage to the body, especially to damaged skin. These components can cause the following damages to the skin and body: 1 May cause contact allergic dermatitis; 2 May cause allergic reactions or phototoxic reactions; 3 Steroid hormones lead to changes in skin pigmentation; 4 Heavy metal components may cause cancer; 5 May cause chronic poisoning of the skin mucosa or block pores to produce acne. Although the country now strictly tests harmful substances, we cannot deny that some illegal individuals may sell unqualified cosmetics through illegal means. Therefore, we must carefully choose when purchasing products. In the report, the ability of chain cosmetics stores to attract customers by choosing products far exceeds factors such as policy support, personnel service, large advertisements, endorsers, product discounts, etc. This result fully shows that all local cosmetics stores have regarded attracting customers as the core element of shop product operations. Some products have a consumer base that covers all consumers, such as shampoo; some consumption has strong targeting, and the attractiveness of different products is also one of the considerations in store planning. Achieving this understanding, local cosmetics stores have gone through several processes. The first stage focuses on the product's ability to attract customers, simply put, having a wide range of products is enough. The realm of complete product availability in stores is that customers can evaluate "In cosmetics stores, I can find all the cosmetics I usually want." On the other hand, most domestic cosmetics stores are community stores, and customers within the community hope to buy daily care items when passing by frequently. Therefore, a rich variety of cosmetics and daily goods structures become the key to the success of many local cosmetics stores. The second stage focuses on price attraction, simply put, product discounts are enough. Asian women spend more time shopping, and they are willing to invest a lot of time searching for cheaper or better products. However, many local cosmetics stores blindly pursue a high-end image, resulting in a serious imbalance in product structure. High-priced cosmetics are everywhere, while low-priced, discounted products are insufficient, causing customers to either ignore or fear the store, naturally leading to a continuous decline in the store's ability to attract customers. Therefore, Yali Jie's rise was born around this demand. The third stage focuses on brand attraction, simply put, having a well-known brand is enough. Because people will find that even if there are abundant products and sufficient promotional discounts, there is still a large group of brand-conscious customers who won't enter the store. Therefore, many stores start to focus on international brands like Shiseido and L'Oreal, as well as domestic well-known brands like Naturgo and丸Mei. They hope to use these brands to enhance the status of the store and exert greater influence on regional customers. The fourth stage, and what future cosmetics stores will focus on most, will be fashion attraction, simply put, being trendy and fashionable is enough. Fundamentally, cosmetics stores do not operate solely cosmetics; more importantly, they sell fashion, beauty, and dreams. From the composition of consumers and market development, more and more stores will choose to better serve the main customer groups through fashionable product structures and fashionable store experiences. Article excerpted from: www.nmny.cn Please indicate the source when reprinting Related thematic articles: Why hasn't China become a developed country? The fall of housing prices begins