This is a social lightweight game based on SNS, with a fashionable cartoon interface and tempting candy colors. You can choose your favorite cartoon character as your avatar in the cyber world to participate in a brand's promotional queue. Here, you will walk through a long queue, and you might see your SNS friends in the queue. Their winning messages will also be notified to you, bringing you a sense of joy and intimacy. When you reach the end of the queue, the game will immediately inform you if you have won. If you leave empty-handed? No problem, after 5 minutes, you can queue up again, and this process can be repeated every 5 minutes until you win. The basic prize is a discount coupon from the brand, which you can use at the brand's physical store for consumption. If you're lucky enough, you may win an iPhone, iPad or a big gift package of the brand's clothing in the queue. The names of the winners will scroll repeatedly at the bottom of the game page. When you see yourself or your friends listed, wouldn't that bring out a heartfelt smile? This lightweight social game, and a game for promotional purposes, created a huge wave at the end of December last year on Renren Network. A total of 1.33 million people participated in the game, and through the queue game, the brand successfully brought online consumers to offline stores, completing the promotional goal smoothly. Following this trend, the B2C website of the brand that does not participate in promotions also saw its daily unique UVs increase fivefold.
Its initiator is Uniqlo.
Relevant thematic articles:
http://blog.cnfol.com/wgyvus6m/article/57645876.html
http://wgyuvs8q.blog.163.com/blog/static/203694184201212464735774/
http://www.diglog.com/story/finance_business_669493.html