In online marketing, the meteorological impact of the south being "hot" and the north being "cold" affects the competitiveness of small and medium-sized enterprises in the north. This was learned by the reporter yesterday at the Internet Industry Forum with the theme "The Way of the Internet, Achieving the Future of Enterprises", jointly organized by慧聪International Information, Dalian Enterprise Confederation, Dalian Garment Industry Association, Xin Shangbao, and World Fashion Mart Culture Media (Shanghai) Co., Ltd.
According to Guo Fansheng, CEO of慧聪International Information who was the main speaker at this forum, e-commerce has rapidly risen domestically in recent years. In the face of this new marketing concept, companies from the south and north have developed huge differences in perspective. Investigations show that in terms of the number of enterprises utilizing the membership services of well-known domestic e-commerce websites, Shenzhen and Guangzhou have 4720 and 2200 companies respectively, while Shenyang and Dalian only have 201 and 281 companies respectively. Harbin and Changchun only have 87 and 42 companies, which greatly impacts the ability of SMEs to enhance their competitiveness. Currently, the knowledge economy and internet development are still in their early stages. How to improve efficiency, reduce costs, and establish competitive advantages through information resource development and information application has become a focal point for enterprises.
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