Mygod!!! Baidu rules the world under the regulation of Chinese government. There are so many things happening in the Internet search engine industry that we can not summarize all at one time. The most important event is, since Google withdrew from mainland China last year, Baidu has become the dominating player in this market. All SEO and ranking rules have to follow Baidu's lead. And you will get penalized if you don't follow their rules.
Just as everyone was lamenting about this situation, a refreshing breeze came and microblogging suddenly sprouted up. It became uncontrollable within a short period of time. Within just one year, microblogging has become a powerful weapon to counter Tencent (a major Chinese Internet company). For a while, just after Tencent had a ceasefire with 360 (another Chinese Internet security company), it was hit again by the tough challenge of microblogging. They were restless and quickly launched their own version of microblogging platform to imitate others.
There are many rumors about the "theft saga" between Baidu and Tencent. The "heroes" who fought against them have left many chapters of history on China's Internet, but rarely achieved victory. However, these events have never ceased. Now looking back, they are somewhat like the network version of "Occupy Wall Street". The recent hot topic is no doubt the discussion about mobile search engines and browsing development at the "2011 China Mobile Search Industry Development Trend Forum".
You need to know that by 2011, the number of mobile Internet users in China has exceeded 113 million, and is growing rapidly. It is expected that by 2015, it will surpass the number of regular Internet users. Due to the characteristics of mobile devices such as being available anytime, anywhere, and always with you, the needs of mobile Internet users are different from those of regular Internet users. Although Baidu is the dominant player with a large appetite and got involved early, this cake is simply too big to eat. Baidu is under great pressure.
While Baidu was sleeping like a princess, there is another company called Roobo that I know of, which started doing mobile search engines around 2002 under Baidu's suppression. I thought it would be stillborn. Unexpectedly, after experiencing many storms, it rose prominently in 2010 and became one of the top three domestic mobile search companies, continuously profitable for 18 months. At the recently held "2011 China Mobile Search Industry Development Trend Forum", it dared to show off its skills in front of these Chinese authoritative big brothers such as the Chinese Academy of Sciences, the Ministry of Science and Technology, and the 3G Union. If it didn't have some real skills, it wouldn't dare to do so.
Otherwise, its old nest would be demolished again. Speaking of the advantages of Roobo's mobile engine, the most obvious place is personalization. Its entertainment aspect is stronger than Baidu's. But I heard that Baidu knew about it and got very angry, with serious consequences. I don't know if it will continue to rise. Suddenly, I remembered Jack Ma's words: "Yesterday was cruel, today is cruel, tomorrow is beautiful, but most people die tonight and don't see the sunshine of the day after tomorrow!"