Sixty percent of the interviewed men and women often watch emotional programs. A recent survey shows that 60% of people often watch emotional programs to understand the social values of the public. Recently, Jiayuan.com issued the "2011-2012 Chinese Men and Women's Views on Marriage Survey Report". 75,185 people participated in the survey through online voting. The report shows that with the increase of ways to find friends, emotional experts have become very popular, and in terms of choosing a partner, "men with wealth and women with beauty" is very obvious.
●Survey Data
Watch Emotional Programs: 65% to Understand Social Values
In recent years, emotional programs can be said to be extremely popular. More than sixty percent of the men and women who participated in the survey often pay attention to various emotional programs.
Why are emotional programs so popular? This multi-choice survey shows that 65% of viewers believe they can understand some of the current social values through marriage and dating programs. Apparently, the attention to others' views on marriage and love has become the focus of such programs.
51% of the audience watch emotional programs with an entertainment attitude because of the humorous and lively atmosphere at the scene. 41% of the audience like to watch matchmaking programs because they like the host or emotional expert. There are also 11% of the audience who watch emotional programs because they are very interested in a certain guest at the scene.
In the survey, post-90s individuals begin to stand out in the matchmaking crowd, which has become one of the highlights. According to the report, nearly 30% of post-90s are willing to actively contact their ideal partner from the program. However, only 20% of post-80s will actively try to contact the guests in the program.
In addition, 89% of female respondents and 73% of male respondents trust the words of emotional experts, and nearly half of the respondents show interest in emotional books. It can be seen that emotional and friendship consumption will continue to be a market hotspot.
●Expert Analysis
Busy work and small social circles lead to the popularity of emotional programs
This morning, Gong Haiyan, CEO of Jiayuan.com, believed that with the hot broadcast of matchmaking programs such as "If You Are the One" and "Love Connection", now all major satellite channels and video websites have many emotional programs.
In modern urban life, everyone is busy with work, under great pressure, and easily has a smaller social circle, thus reducing the channels for understanding society and others' inner thoughts.
And these emotional programs allow these people to understand others' deep inner thoughts without leaving home, understand the values in others' hearts in today's society, and can use them as a reference for their own marriage and love values. By reporter Wang Lu
●Related News
Chaoyang Marriage Registration Center
Will Open One Hour Earlier Tomorrow
According to the night line reporting group journalist Yang Yi, tomorrow is the Valentine's Day of the Dragon Year, and the marriage registration centers in various districts of Beijing will welcome a registration peak. This morning, the Chaoyang Marriage Registration Center started stamping in preparation for Valentine's Day and will open one hour earlier tomorrow.
At around 10 o'clock in the morning, the reporter came to the Chaoyang Marriage Registration Center and saw the staff placing the unsealed marriage certificates on the table, then stamping the dedicated seal of the marriage registration center on the new certificate.
According to the staff, the Chaoyang Marriage Registration Center already has 328 couples making reservations for registration, and there will be quite a few couples "dropping in" on that day, with the total number expected to reach 2,000 people.
In addition, the reporter learned that to facilitate couples registering earlier, the Chaoyang Marriage Registration Center will open one hour earlier. In the early morning at around 8 o'clock, the Chaoyang Marriage Registration Center will handle the registration procedures for the first couple of Valentine's Day.