Uniqlo's SNS Promotion Experience:
1. Games should be fun and fully mobilize social interaction. For example, during the queue, Uniqlo intentionally lets customers walk around a long line, and when they see familiar friends, a knowing smile can increase the game's interest. When you see your friend win a prize, you will also feel happy. This was seen in Uniqlo's Taobao flagship store.
2. Deep integration with the SNS platform is necessary. In this campaign, Uniqlo utilized many functions on Renren.com to enhance communication between users.
3. Strategies should be adjusted at any time to stimulate physical store sales. The second week's coupon duplication and photo-taking strategies of Uniqlo effectively increased potential purchasing customers.
4. A thorough understanding of consumer psychology is crucial. For instance, immediately knowing whether you've won, displaying grand prizes on the page, setting lucky numbers, and rolling announcements of winners greatly enhance the authenticity of winning and create a sense of urgency among users.
5. Localized element design is important. It has been proven that the addition of Chinese cartoon characters adds more fun compared to applications from other countries and regions.
Article Source: ?p=1156
Original Article: http://www.baiduhou.com/uniqlo/298.html Please indicate the source if reprinted.
Related Articles:
http://cyworld.ifensi.com/ps2/diary/diary_view.php?mh_id=2011962793&diary_date=20120219&postid=392053
http://www.diglog.com/story/videos_other_670872.html
http://hi.baidu.com/wgyvus4w/blog/item/0587f076558ab7c2e6113a5c.html