Brand Profile UNIQLO, Chinese name is Uniqlo, is one of the top ten global casual wear brands. It promotes the concept of warehouse-style stores, casual self-service, to sell high-quality and affordable casual wear. Similar international brands include America's GAP and Europe's H&M. UNIQLO (Uniqlo) is a famous Japanese clothing brand. It provides fashionable, high-quality and fairly-priced casual wear to consumers of all age groups, with novel styles and fine textures. UNIQLO is absolutely the leader in Japan's clothing retail industry. To date, it has 760 branches in six countries, 20,000 employees, and a revenue of $3.5 billion in 2004. In Japan, UNIQLO's (Uniqlo) position seems unshakable, but this rapidly developing brand also has an issue: most of its specialty stores are domestic, and there is almost no more development space within the nearly saturated domestic market. Therefore, in recent years, CEO Tadashi Yanai has intended to capture the American market. He once said that casual wear originated in America, and since the establishment of UNIQLO, he has always dreamed of participating in the competition of this market; additionally, the American market is the largest market in the world. In order to continue developing in the global market and become a global leader, UNIQLO must succeed in the American market. Related thematic articles: http://www.xici.net/d164251911.htm http://hi.baidu.com/wgyvus4w/blog/item/f357ede8dfd88ae2fc037fea.html http://www.xici.net/d164360722.htm