Its products are so diverse that an outdoor enthusiast can buy everything he needs from just one store. In this way, The North Face helps customers save a great deal of time. On the other hand, consumers are more likely to become regular customers because they are offered the best equipment here. There is no place in the world that offers outdoor products as advanced and complete as The North Face. The name "The North Face" represents the best. With the improvement of living standards, outdoor activities will become increasingly popular worldwide. People will spend more time on outdoor activities. One thing is certain: the market will be much larger, and The North Face will undoubtedly play a dominant role in it.
The North Face was founded by two outdoor enthusiasts, Doung and Thomkin. They created this brand because outdoor equipment at that time was poorly manufactured, and they had a deep interest in outdoor activities. They must have never imagined that the brand would become one of the most well-known brands in the world today. They named the company "The North Face" partly because, in the Northern Hemisphere, the north face of mountains is difficult to climb. Only the bravest climbers are able to challenge the north face of mountains. Its motto is "The world stands aside to let anyone pass who knows where he is going," a quote by David Starr Jordan. Its motto is so inspiring largely due to its market positioning. Its target customers have always been outdoor enthusiasts, from the time it was founded to now. Its goal has been to be the best in this niche market, and it has achieved this goal.
The North Face is a well-known American brand, founded in 1966. Its headquarters is located in San Francisco, America. So far, it has become the only manufacturer across the United States whose products include ski suits, backpacks, tents, and similar items. In short, it almost covers all outdoor products. Now in America, when it comes to outdoor products, the first thing that comes to people's minds is The North Face.