After the opening of Uniqlo's Taobao flagship store, its sales were on par with the revenue of a top-tier physical store. However, the online sales boom did not affect the income of the physical stores. Sales at the Shanghai and Beijing physical stores continued to grow rapidly, keeping pace with online sales.
Panning said: "Sixty percent of sales still come from big cities like Shanghai and Beijing, while the rest come from other provinces, regions, and municipalities."
In addition to opening a flagship store on Taobao, Uniqlo also opened a shopping platform on its official website. This platform uses Taobao's payment system, and the maintenance of the Uniqlo flagship store is in cooperation with Taobao.
"Setting up such a platform independently is still aimed at better maintaining Uniqlo's global unified image. Uniqlo and Taobao will not do things like calculating divorce before marriage," Panning said.
This article comes from: Uniqlo Taobao flagship store, Taobao women's spring clothing, Taobao women's summer clothing. Original address: http://www.baiduhou.com/uniqlo/217.html Please indicate the source when reprinting!
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