The Power of Brand Reputation: The Most Watched Real Estate Project in January of the New Year _1287 Vanke Jin Yu Hua Fu

by xmnqhqzi on 2012-02-25 23:34:41

nbsp; nbsp; nbsp; PropertyMall.net reported on February 2nd; nbsp; nbsp; nbsp; With the Spring Festival holiday over, Xiamen’s real estate market also took a short break. During the 7-day holiday, only 8 units were sold. According to PropertyMall data, in January, Xiamen sold 837 residential units, down 26.06% from December's 1,126 units. Among these, Island area residential sales amounted to 300 units, down 9.91% from last month's 331 units; Off-island residential sales reached 537 units, down 32.79% from last month's 795 units. From the ranking of transactions, whether it was a "hot market" or an off-season, the power of brand reputation cannot be ignored. From the transaction volume (irrespective of the rigid demand market and the improved housing market), those frequently listed are real estate developers with high cost-performance ratios and strong brand recognition.

Top Seven Residential Sales Rankings in Xiamen Real Estate Market in January 2012

1. Cheng Cube [Details Consultation] nbsp; nbsp; nbsp; In the first month of the year, Cheng Cube successfully sold 107 units, achieving a red opening for the New Year, accounting for nearly one-eighth of the market share. At the beginning of January, Cheng Cube quietly launched its sale. As a rare small-unit property in the train station business district, Cheng Cube was well-received by the market upon its launch, selling 82 units during the three-day New Year's holiday. Within four days, all 92 garages were sold out. Currently, Cheng Cube has registered 107 units and won the top sales crown in the second week of January. [Project Link] Cheng Cube is located near the city's most prosperous commercial area - the train station business district. There are multiple shopping venues nearby such as Walmart, RT-Mart, and World Trade Mall. Besides various bus routes, there is also the under-construction BRT rapid transit system providing convenient transportation conditions. Around the project, there are financial facilities like Construction Bank, Communications Bank, Industrial and Commercial Bank, etc., and several high-end residential areas including Baiyuan Shuangxi, World Trade International, Robinson Plaza [Details Consultation][Details Consultation], Fashion International, etc. The mature commercial environment and complete living facilities make Cheng Cube a rare project in the city center of the island area.

Project Name: Cheng Cube

Address: South side of Shuanghan Section, Xiamen-Haizhu Road

Sales Phone: 0592-5889355

2. HaiTou Tianhu nbsp; nbsp; nbsp; On the third day of the lunar new year, HaiTou Tianhu added new units to its inventory. Among them, HaiTou · Tianhu City added Units 9 and 18, with an average price of about 10,000 yuan/sq m. According to the HaiTou Properties Sales Center, HaiTou · Tianhu City sold more than 80 units within two days of its launch. Despite the festive season, many homebuyers in Xiamen still took time to view properties during the holidays, showing a particular preference for HaiTou products. In this month's sales, HaiTou Tianhu registered 105 unit sales, ranking second on the list.

[Project Link] Tianhu City is located east of Xingang Road in Haicang, south of the Haicang Administrative Center, overlooking the lake and sea. It is a high-end pure residential project developed by HaiTou Properties, covering an area of 130,000 square meters with a total construction area of nearly 500,000 square meters. The project consists of 17 high-rise residences and a four-story kindergarten, divided into two large groups north and south by a scenic axis leading directly to the 1 million square meter Haicang Lake. A combination of slab and point-style buildings forms 18 to 33-story simplified European-style residences. The main force of Tianhu is the 104-131 square meter three-bedroom units, supplemented by some two-bedroom, four-bedroom, and duplex units. The design of the units is compact and practical, with appropriate dimensions, ensuring that every household has a bright kitchen, bathroom, living room, and bedroom. All living room widths exceed 4.2m, not only guaranteeing good ventilation and lighting but also facing favorable scenic orientations, aligning with Tianhu's design principle centered on the landscape. Tianhu's geographical location is superior, with the Haicang Administrative Center to the north, consisting of two courts and three bureaus as well as the main administrative functional departments of the Haicang District; across Xingang Road to the west is the traffic police station and labor building; to the south is the Binhu high-end residential area and Haicang Sports Center; to the east connects the 100,000 square meter large commercial project developed by HaiTou Properties - Alohai City Square, with Haicang Lake and Xiamen West Sea fully visible. This is a rare prime location in the new urban area of Haicang with appreciable value-added prospects.

Developer: HaiTou Properties

Marketing Center: First Floor of Tiancheng at Haicang Culture Center Square

Marketing Consultant: China Real Estate Information Group

Project Address: East of Xingang Road in Haicang, south of the Haicang Administrative Center

Sales Hotline: 0592-6893333

3. Golden Domain Huafu nbsp; nbsp; nbsp; The fluctuations in the real estate market in 2011 were influenced by policy and economic factors, making the once popular "sold-out" phenomenon rare this year. However, despite this, Golden Domain Huafu maintained a "sold-out" stance throughout the year. After seven sold-outs, even in a market stalemate, Golden Domain Huafu achieved commendable results. It is known that Vanke Golden Domain Huafu [Details Consultation] is currently selling mainly 88-95 sq m fully renovated 3-4 bedroom units, with lower-level units starting at just 8,775 yuan/sq m, averaging around 10,300 yuan/sq m, with total prices mainly concentrated between 800,000-1,000,000 yuan. The project is expected to deliver on March 30, 2013. Vanke Golden Domain Huafu was also a sales star in the first month of the Dragon Year, selling 95 units and ranking third on the list.

[Project Link] New Living CITY is a composite of hotels + office buildings + parks + comprehensive commercial centers SHOPPING + international apartments. Vanke Golden Domain Huafu Phase II newly launched, bringing a new urban life through "New Living CITY". The project includes diverse and rich urban facilities, integrating 28,000 sq m of commerce, SOHO, fully renovated residences, schools, and ecological gardens, with a geographically advantageous location and abundant natural resources, reachable within 15-20 minutes from Xiamen Island's prosperity.

Golden Domain Huafu leverages Jimei's century-old educational advantages, enjoying the flourishing accumulation of Xindong for 30 years. In the future, the Xinglin Bay area will rise with a construction scale of nearly 1.5 million sq m, planning for a population of 50,000, with a promising outlook for the area, offering a rich lifestyle in a composite community!

Developer: Xiamen Vanke Coastal Real Estate Co., Ltd.

Agent: Lidan Line

Project Address: Xiamen · Xinglin Bay · South Side of Xinglin Bridge

Phone: 0592-6211888

Recruitment Hotline: 0592-2571199

4. YuZhou Central Coast [Details Consultation] nbsp; nbsp; nbsp; YuZhou Central Coast currently offers limited remaining units in Building 1 and Building 14, including 90 sq m two-bedroom units, 100-135 sq m three-bedroom units, where the 90 sq m two-bedroom units can also be converted into small three-bedroom units, averaging 8,500 yuan/sq m. Building 3 has also been recently launched, with similar unit types to previous offerings, starting at 6,888 yuan/sq m (located on the second floor, 130 sq m), averaging approximately 8,600 yuan/sq m. Meanwhile, YuZhou Central Coast plans to launch SOHO units in 2012.

[Project Link] YuZhou · Central Coast features an internationally planned municipal layout, relying on the Xinglin Bay operation center, Yuanbo Garden, university gathering area, and high-end residential area to form four major functional zones centered around one core. An internationally-planned central giant emerges uniquely. Located above the Greater Xiamen gateway, south of Xinglin Bridge, and overlooking Dongdu Port across the sea, the diversified waterside life blooms magnificently. A world-class seaside prestigious residence brings honor to its map. Gathering business, living, education research, and ecological tourism into one, it creates a new bay-type ecological new urban area. A perfectly equipped urban life body, convenient for thousands of households. Sustainable development of great ecology, looking eastward to mountains and seas, westward to Yuemei Lake, northward to Yuanbo Garden, creating a three-dimensional rich oxygen garden, crafting the most comfortable microclimate suitable for living. A 700,000 sq m green energy bay residence complex writes a new chapter in living. Humanized green energy architecture, international architectural new standards, ecological, energy-saving, waste reduction, health, leading the world's green building methods. Constructing urban human habitation benchmarks, realizing brand future sustainable development.

Project Address: Xiamen Xinglin Bay · Xinglin Bridge · South Side

Phone: 0592-6107888

5. XinHe Shangzhu [Details Consultation] nbsp; nbsp; nbsp; XinHe Shangzhu's Christmas Day opening in 2011 was widely embraced by customers, resulting in long queues at the scene. Some customers even queued overnight before the opening day. On the opening day, over 70% of the units were sold, securing the title of the highest-selling project in the island area in the last week of 2011.

[Project Link] XinHe · Shangzhu is located at the intersection of Jiahe Road and Changqing Road, serving as the golden connection point between SM Business Circle and Lianshan Business Circle, and also Xiamen's hottest Central Residential Area. Shangzhu offers approximately 66-98 sq m medium and small units, innovatively designed as fully bright and transparent units, with every household facing south. Quasi-ready-to-move-in units next year. Over 70% of the units were sold on the opening day, leaving only a few units available now.

Project Name: XinHe · Shangzhu

Developer: XinHe (Xiamen) Real Estate Development Co., Ltd.

Address: Intersection of Jiahe Road and Changqing Road

Sales Phone: 0592-2526000 2526111

6. YuanChang JunYue Mountain [Details Consultation] nbsp; nbsp; nbsp; As the first price-cutting project in Xiamen, YuanChang JunYue Mountain aggressively entered the market with a breaking ice-average price of less than 17,000 yuan per sq m in the city center, successfully breaking through the cold winter real estate market, and is now basically sold out.

JunYue Mountain is located at the foot of Longshan Mountain in Lianqian, adjacent to the Bu Zheng Park. It not only enjoys the high-end mature supporting facilities of the Lianshan Fushan Business Circle but also privately owns Bu Zheng Park and Longshan Park. Additionally, it enjoys the exclusive use of 12-year famous schools (Xiamen No.1 Middle School nine-year branch school and provincial public kindergartens). This undoubtedly holds significant appeal to high-end self-residents with old downtown sentiments and educational needs.

[Project Link]

Estate Territory: Privately enjoys Longshan Mountain and nearly 30,000 sq m Bu Zheng Park / Located on a terrace over 40 meters high, sitting on the mountain and viewing the city

High-end Main City: Close to Fushan, conveniently enjoying the train station, Ruijing Business Circle / All kinds of department stores and supermarkets gathered

Fine Craftsmanship Architecture: Over 130-meter Baroque architecture / Full stone dry hanging / 3,000 sq m luxury club

Famous Teacher Gardens: 50,000 sq m slope gardens / Designed by Hong Kong Bellemont master

12-Year Famous Schools: Provincial public kindergartens / Xiamen No.1 Middle School nine-year branch school

Developer: Xiamen YuanChang Group · LongXiang Real Estate Development Co., Ltd.

Project Address: Pao Tuan Longshan Camp Area at the intersection of Lianqian West Road in Siming District

Sales Office Address: Lobby of YuanChang Kempinski Tower (intersection of Hubin South Road and Hubin Zhong Road)

Sales Phone: 0592-2351818

7. YuZhou ChengShangCheng [Details Consultation]

YuZhou ChengShangCheng Phase II "Viewing the World" received widespread attention upon its debut. Its hot-selling momentum remained high, becoming one of the most watched developments. It is understood that most buyers choose "YuZhou ChengShangCheng Phase II Viewing the World" for its unmatched high cost-performance ratio. As the only scarce large-scale project in the city center, "YuZhou ChengShangCheng Phase II Viewing the World" takes the administrative core area as its radiation origin point. The continuous improvement of the regional living quality makes it first-class in terms of product type and quality.

[Project Link]

"YuZhou · ChengShangCheng Phase II Viewing the World" is located in the absolute gold area of the city, neighboring Guanyin Mountain International Business Operation Center, International Convention Center, International Conference Center, and International Yacht Club, creating the investment headquarters base of Haixi, achieving the exclusive asset domain of top-tier people. Convenient access to SM City Plaza, a 10-minute drive away; International retail giant Tesco's self-built shopping mall, Wanda Plaza, R&L Supermarket provide one-stop shopping services, enjoying the prosperity of urban facilities. Surrounded by Hou Garden Hutou Mountain Egret Reserve, only a 5-minute drive from Hubian Reservoir, surrounded by Sports Park and Wetland Park of Wu Yuan Bay, creating the dazzling masterpiece of the Haixi center. National key Double Ten Middle School, Huli Experimental Primary School, Wu Yuan Academic Village, Backpack Bear Kindergarten and other excellent schools gather, creating a scholarly intellectual community! The project is located at an important section of Xiamen's transportation hub, the first north-south artery inside the island - Success Avenue, Fanghu Passenger Transport Center Station, 2 BRT lines, JiMei Bridge, Huli Avenue quickly connect to outside the island. Gaoqi International Airport, Wu Tong Xiamen-Jinmen Passenger Terminal connect to domestic and foreign places, initiating an international fast transport era.

Project Name: YuZhou ChengShangCheng

Developer: YuZhou Group · Xiamen DiYuan Bonded Storage & Transportation Co., Ltd.

Reception Center: Jinshang Road, Xiamen City (opposite Huli Administrative Center)

Agent: You Chaoshi

Full Process Promotion: Gang Yi Marketing

Reception Hotline: 0592-5775888 (Source: PropertyMall.net)

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