The construction plan for the Shangshu Selenium-Rich Agriculture Resort has officially started and a preliminary draft will be ready by early March. The selenium-rich eco-friendly soft-shelled turtle breeding base, invested and constructed by Zhejiang Shenghuang Agriculture Development Company, began construction half a month ago, with the first phase covering 200 mu... This year, the development of Shangshu's selenium-rich agriculture has set sail ambitiously. What is their strategy?
Finding answers through deep thought
"Why can some agricultural products enter hotels and supermarkets, or even expand into overseas markets, while others can only end up on street-side stalls, or even go unnoticed? Because the advantage of agricultural products is shifting from quantity to quality and brand advantages." A relevant official from Shangshu Township said this in an interview.
Shangshu's selenium-rich agriculture has gone through such a process. Although it is rice grown from the same soil, it used to sell for only three to five yuan per kilogram, but now it sells for thirty yuan per kilogram, or even over one hundred yuan per kilogram in Zhejiang agritainment venues. Bamboo shoots used to sell for generally less than twenty yuan per kilogram, but now they sell for around fifty yuan per kilogram. This phenomenon has made some consumers deeply ponder what exactly they are buying.
"Besides certain quality reasons, there is another important reason: what we sell is not actually the product, but a brand!" Said Mr. Chu Xuesong, the head of the Selenium Source Bamboo Shoots Professional Cooperative proudly.
However, the brand of agricultural products includes more than just a label; it also includes brand image and brand value, etc. To further increase the fame of the selenium-rich brand and achieve maximum brand value, small-scale operations without systematic scientific development strategies are definitely not sustainable in the long term. Under this background, Shangshu Township decided to deepen and refine the selenium-rich story, creating a selenium-rich agriculture resort.
Advancing towards the selenium-rich brand
Based on the existing "Anji Selenium Valley Rice Professional Cooperative" selenium-rich pollution-free rice planting, combined with provincial grain functional area construction, continue to integrate planting areas and enhance modernization levels; utilize the traditional turtle breeding characteristics of Tiangai, introduce Zhejiang Shenghuang Agriculture Development Company, and have Shenghuang Company invest according to the requirements of Anji tourist attractions in leisure agriculture to construct a selenium-rich eco-friendly soft-shelled turtle breeding base.
It is understood that the selenium-rich agriculture demonstration area will be connected into blocks to create a selenium-rich agriculture resort, forming several nodes among the five villages of Liujiatang, Tiangai, Shangshu, Luocun, and Shuan, linking them into a line, with all agricultural development included. All mountain bamboo forests along Liujiatang, Tiangai, Shangshu, Luocun, and Shuan will be incorporated into the "selenium-rich bamboo shoots" production base. The Shangshu and Tiangai areas will continue to plant selenium-rich rice. Some areas within the Tiangai and Liujiatang regions will be planned as selenium-rich turtle breeding zones and selenium-rich lotus seed planting zones. The Hou Shan, Chengjia areas of Shangshu, and the Luocun area will be planned as selenium-rich fruit and vegetable planting zones.
"To convert brand advantages into industrial and economic advantages, we need to realize brand advantages through the construction of the selenium-rich agriculture resort, achieving industrial and economic advantages," said a relevant official from Shangshu Township.
Scale up the selenium-rich industry to make it competitive; comprehensively shape the image of selenium-rich agricultural products to expand its fame; finally, transition from "price competition" to "value competition", and then to "not competing with competitors". This is the series of actions Shangshu Township is about to undertake.
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