In order to produce the best quality products, the company has established 5 purchasing and pre-processing bases in Xinjiang, and also purchased the best local production materials in places like Egypt, India, and the United States. At the same time, they continuously develop new spinning materials such as bamboo fiber and pearl fiber, and by mixing them with other fibers, they have introduced more than 2000 color yarn varieties, becoming the first national high-end base for colored spun yarns.
To lead international trends in colored spinning, it must not be an ordinary yarn. "Bailong Orient" has changed the traditional process of spinning first and then dyeing, instead dyeing different materials such as cotton, linen, wool, and acrylic, then mixing them before spinning, resulting in thousands of changing colors. As a national high-tech enterprise, "Bailong Orient" has a research and development team of nearly a hundred people, closely cooperating with Donghua University, Shanghai Wool Textile Research Institute, and Zhejiang Textile Academy. The company's developed colored spun yarn comes in over 3000 colors. "Bailong Orient" also leads in formulating several national industry standards for colored spun yarn, currently owning six invention patents, among which "High Sweat Absorption Colored Spun Yarn" has won the National Patent Technology Invention Gold Award.
To open up international markets, "Bailong Orient" set up a marketing headquarters in Hong Kong, and sales branches in places like Shanghai, Qingdao, and Shenzhen, promoting the "BROS" brand uniformly. Recent surveys show that among the top ten global leisurewear brands, more than half choose "BROS" as their preferred colored yarn brand.
Since entering Zhenhai in 2004, to last year increasing sales to 2.9 billion yuan, "Bailong Orient's" rapid development momentum cannot even be stopped by a global financial crisis. Nowadays, every year the company collaborates with famous fashion designers from France, Italy, and other countries to globally release the next year's spring/summer and autumn/winter clothing trend colors; at various textile exhibitions held in Germany, the United States, the UK, and other countries, the company’s booth is always in the most prominent position; through acquisitions and equity participation forms, they have merged with many state-owned enterprises nationwide, becoming a domestic industry leader; 40% of the company’s products are exported, leading in export volume among Zhenhai industrial enterprises...
When you wear internationally renowned leisurewear brands like "Nike" or "Adidas", you may not realize that the raw material, the colored spun yarn, might come from "Bailong Orient" in Zhenhai. "The world's colored spun yarn base is in China, and China's colored spun yarn base is here." The company executive said, their products sell at the highest price among peers nationwide, but orders are still booked two months in advance.