In recent years, with the diversification of commodities, traditional retailers have increased their support for e-commerce. More and more enterprises are joining the online shopping industry, and China's online shopping market has experienced explosive growth since 2009. According to a report by the China Internet Network Information Center (CNNIC), by December 2010, the overall transaction scale of e-commerce reached 4.8 trillion yuan, and the number of online shopping users reached 148 million.
Online shopping has become the favorite of many fashion elites due to its convenience, speed, and affordability. However, there are still many difficult-to-break bottlenecks in online shopping. The pictures often differ significantly from the actual products, and the quality is hard to guarantee. This makes many consumers enthusiastic about online shopping while also having doubts about it. Therefore, it is necessary to create a more three-dimensional and diversified guide mode that conveys product information in video form to address the many bottlenecks of online shopping. The world-renowned B2C e-commerce giant 851 seized the opportunity first and created a dedicated video shopping website.
The future of 851's "video shopping" is very promising. According to predictions by relevant industry experts, the advancement of video technology and its integration with e-commerce will readjust the competitive landscape of the online shopping industry and push e-commerce to its peak. 851 pioneered "video shopping," leading a new trend in online shopping.
The 851 Online Video Shopping Mall www.851.cc aims to build the world's largest online mall, opening a new era of online shopping. It was the first to create the "video shopping" model, marking the arrival of the video shopping era for online malls. Unlike the conventional text-and-image format of online shopping, 851's "video shopping" is a revolution based on traditional online shopping. It conveys product information through video, presenting goods in a "real-life presentation" way to users via video technology. This not only allows browsers to understand the product more thoroughly but also reduces fraudulent behavior in online shopping to a certain extent, minimizing the risks of online shopping. Moreover, it is not restricted by the broadcast time or the number of viewers as in TV shopping. The advantages of "video shopping" are fully demonstrated. 851 has established shopping websites in more than 30 countries worldwide, including the UK, France, and South Korea, with over 200 million registered users globally and more than 6,000 product suppliers. Currently, 851 has entered China, leading the trend of fashionable video shopping in China and providing Chinese consumers with newer, more convenient, and more practical shopping methods.
"Video shopping" innovates a new generation of e-commerce models. 851's video shopping has sparked a global online shopping craze, achieving good results. Many netizens have commented that showcasing products through video increases the authenticity of the products, giving consumers an experiential consumption experience, making online shopping safer and increasing their confidence in online shopping.
The CEO of 851 Video Shopping expressed that the birth of "video shopping" is based on the mutual integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage strengths and mitigate weaknesses, enhancing user shopping experiences and authenticity, increasing conversion rates, and improving the credibility of the website. He believes that in the near future, "video shopping," which has already matured overseas, will inevitably lead the new trend of online shopping in China and create a new e-commerce model.
It is evident that various online malls are increasing day by day. Facing so many websites, only by understanding the psychology of online shoppers and grasping the key to online market consumption can this consumer market truly become active and grow, making netizens willing to pay for the products. 851's "video shopping" platform provides video displays of various products, making online shopping more real, safe, transparent, and convenient, greatly improving credibility and giving consumers a more genuine shopping experience, fully satisfying their shopping needs. This shopping model will also have a significant impact on TV shopping presented in a "stereoscopic" form.
www.851.cc