This is the average IPV of comprehensive items: The PV of product detail pages, also known as Detail PV, where the page URL contains the keyword "item-detail." Calculate your IPV_UV divided by the number of your products. Today, we will discuss the relationships between various data points in a store and the issues behind each data point. First, are you familiar with the main metrics of Taobao? It's about product description issues! If this ratio is less than 1, it indicates that your main image, title, and price are not well done, which is why buyers don't click. In this case, you need to improve your main image, title, and price. Each product in our store is an entry point for our shop. These reference values were extracted by our highly experienced Taobao data analysts from a group of merchants who sell an average of 2000 items per day. If you can achieve these data points, your store will be successful. Why calculate it this way? Today, I will talk about these topics. The value of data is infinite, and one day you will understand. If I don't explain it to you now, you might regret it later. These four indicators must be based on the number of products. Your store may look beautiful to you, but among the hundreds of millions of buyers on Taobao, how many people have the same taste as you? You should follow the order I mentioned; if the order is messed up, it won't make sense! You can also use some free tools like "Free Shipping on Minimum Purchase" or "Discount on Bundles" to encourage buyers to purchase multiple items. After successfully guiding buyers into the store, can we know if they generally like our store design? If they like the design, they will naturally look at our products, and crown stores can sell even more. Of course, some categories require a higher number of products. When the number of products reaches a certain level, these indicators can sufficiently reflect issues, allowing you to clearly identify areas where your store needs improvement. In single-item descriptions, include related product information so that buyers can see other products in your store, stimulating their desire to buy. Many of you often ask, "I've opened an online store, posted my items, and decorated it nicely, but why is there no traffic?" IPV UV refers to visitors (unique visitors) who have viewed the product detail page. A visitor entering the store generates store UV. Therefore, to evaluate whether the item description is well done, divide your store UV by IPV_UV. The reference value for this ratio is 0.6. UV means Unique Visitors, or visitors (unique visitors), which cannot be added or subtracted. So, what you think looks good, others may not necessarily agree. This is when data becomes most relevant. At this point, divide your PV by store UV. If this data is greater than 2, meaning each person entering your store clicks at least twice (excluding product page flips), then your store design is quite good. Therefore, everyone should not feel tired or exhausted from writing too much because success or failure depends on these factors. I will teach you how to describe items in future courses; today, I'll teach you how to analyze data. First, check your own IPV_UV. Relying solely on individual item descriptions to get buyers to purchase a single item is insufficient. We want buyers to purchase more. If you do not understand the meanings of these data points and the issues they represent while running a Taobao store, you will quickly be eliminated. Therefore, based on having over 100 items, I previously mentioned that each item is an entry point for the store, so we need to guide buyers from individual items into the store. First, the number of our items should not be less than 100. This is key to the conversion rate of individual items! PV means Page Views, or page view counts, which can be added or subtracted. Definitely not excessive. Main image, title, price. Once improved, buyers click, but then we find that many people look but leave without making a purchase. Why? As buyers, when you search for something and a large list appears, which item would you choose? Isn't it the one with an appealing main image, a good title, and a reasonable price? Right?