Yesterday, the top ten collagen brands Yishengmei (www.esmay.net.cn) and CCTV.com (www.cctv.com) announced that they had reached a strategic cooperation relationship. Both sides will carry out comprehensive cooperation in the fields of women's beauty and health care. Together, they aim to provide first-class beauty and health services for women who love beauty. I immediately logged onto www.cctv.com and entered "collagen" in the search bar in the middle, and as expected, there was relevant information about Yishengmei collagen products.
According to Zhao Guankai, the general manager of Qingdao Guanya Biotechnology Co., Ltd., which owns Yishengmei: This time, choosing to cooperate with CCTV.com is to take advantage of its powerful media platform to promote the concepts of natural greenness, health, and beauty, along with Yishengmei's high-quality products, to the public. This will allow more women who love beauty to understand, recognize, and enjoy these products, regaining confidence in their health and beauty; on the other hand, it will let more people know about, understand, and enjoy Yishengmei, bringing Yishengmei collagen into thousands of households.
It is understood that the cooperation between Yishengmei brand and CCTV.com has been on both parties' agenda for a long time. After multiple rounds of tough negotiations, the strategic cooperation resolution was finally reached in September.
With people's attention to beauty and health significantly increasing, netizens lacking knowledge in health and beauty urgently need a correct and comprehensive learning channel. Based on this, the partnership between Yishengmei and CCTV.com will help achieve the healthy and beautiful aspirations of women who love beauty. Yishengmei will provide high-quality collagen products and the most professional and comprehensive health and beauty information for women who love beauty, enhancing the exchange and sharing of health and beauty among netizens.
The main advantages of Yishengmei are:
1. The second place among China's top ten collagen brands;
2. The collagen brand with the highest customer return rate;
3. Imported raw materials from Japan, the only domestic long-acting oligopeptide collagen;
4. The only collagen brand in the country that does not offer discounts;
5. Yishengmei is also the first domestic nano-collagen cosmetic brand.
6. The only charitable collagen enterprise in the collagen industry: In 2010, Yishengmei signed an agreement with the Qingdao Red Cross Society, legally committing to donate one yuan to the Red Cross Society for every box of "Yishengmei" product sold, to be used to help disaster-stricken people and assist impoverished children in realizing their dreams of education.
Based on mutual recognition of each other's influence and brand strength, both Yishengmei and CCTV.com have joined hands to reach a strategic cooperation agreement, showing the trend of China's collagen market gradually moving towards standardized and unified development. It is believed that during the cooperation process, collagen will become more widely known, familiar, and enjoyed by more Chinese women, helping more Chinese women achieve their healthy and beautiful aspirations. At the same time, I firmly believe that China's collagen industry will develop more standardly and healthily in the future. I believe that on your journey to pursue health and beauty, Yishengmei will always be with you!
Source: Collagen continues to soar with the CCTV platform