In 2012, Taobao sellers who boost their credit ratings need to understand the following five types of consumers. The "target consumers" we often refer to, for Taobao sellers boosting their credit ratings, are the objects to whom the shop provides goods and services. Only when these sellers clearly identify their target consumers can they carry out specific and effective targeted promotional activities. Today, this article will classify consumers based on the roles they play in society into several categories.
The first category: Students
Students are relatively younger and do not have an independent source of income, so their funds for online shopping mainly come from their parents or family members. Therefore, they prefer good quality items at low prices. Additionally, this group tends to shop online at a particular time, usually around 10 PM after finishing their homework.
The second category: White-collar workers
Due to their tight work schedules, white-collar workers' peak shopping times during work hours are generally between 11 AM to 1 PM, around lunchtime, and between 5 PM to 6 PM before leaving work. After 11 PM, they start their "nightlife." This group of consumers places higher demands on the added value of products.
The third category: Gamers
This group spends most of their time online playing games or browsing game information. They are almost always in front of the computer from morning till night. In terms of online shopping, they tend to purchase virtual goods such as recharges and gaming software.
The fourth category: General office workers
Due to their busy work schedules and company policies that restrict online shopping during work hours, general office workers only start shopping after returning home and having dinner, usually around 8 or 9 PM. They have certain requirements for product quality but, due to financial constraints, they won't buy overly expensive items.
The fifth category: Other groups
Due to the limited ability of the author of this article, only these categories could be listed. It is hoped that other Taobao sellers on the platform can provide more opinions and ideas.
Article sourced from Yingkeduo Credit Boosting Network (www.yingkeduo.com) via the internet. Please acknowledge the source if you republish!
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