Anji tourism marketing enters the "Weibo" era - Anji skiing

by super1556 on 2012-02-21 11:00:07

All the people are "weibo addicts", Angji tourism marketing takes the lead. Since the county tourism commission opened its official weibo account "Play in Angji" on Sina, so far, it has posted more than 900 weibos and gained 43,642 followers. This means that every day, more than 40,000 pairs of eyes are enviously looking at Angji's delicious food and beautiful scenery. Innovation and praise for Angji "Don't underestimate this new media platform - weibo," said Zhu Yi, deputy director of the county tourism commission. He said that using weibo to recommend "beautiful countryside" is because of its ability to attract attention from a large user base. According to reports, in the first half of this year, the number of weibo users in China grew rapidly, increasing from 63.11 million to 195 million, an increase of 208.9%. And among these nearly 200 million weibo users, the majority are young people under 35 years old and highly educated groups with a college degree or above. "After analysis, we found that the weibo user base completely matches the potential consumer power of Angji's tourism market," Zhu Yi said, aiming at "target customers" often maximizes the publicity effect. In addition, the simple and quick spread of information is the main feature of weibo. The weibo "masters" of the tourism commission hope to develop countless fans through each piece of Angji tourism information being "retweeted" extensively, attracting widespread attention, ultimately turning the "subtle" attention into actual trips, stimulating the Angji tourism market to a certain extent. Good-looking, fun, and great prizes are introduced. It is reported that "Play in Angji" has set up eight fixed sections such as "Angji Tourism Express," "Angji Tourist Attractions," "Food Broadcast," and "Angji Farmhouse." From morning to night, it continuously releases relevant information about Angji tourism and intensively promotes the activities of major scenic spots within the county on weibo. For example, in July, the focus was on the "Jiangnan Tianchi Water Splashing Festival," while in September, the "Sunflower Festival" in Shangshu Tudan Village was heavily promoted. "We insist on original blog posts, and both the writing style and accompanying images adapt to the way weibo spreads information," Zhu Yi introduced. Staff members responsible for updating the weibo not only need to be familiar with the operation form of weibo, have good writing skills and necessary photography techniques, but also keep up with the times and master the currently popular "dear friends, can't afford to get hurt, hold on" fashionable "weibo language," striving to make "Play in Angji" intimate, fun, and wildly popular. Being good-looking and fun is not enough; the "Never Stop Awarding" every Monday and the "Fan Number" section revealed today are also the focus of the fans. Taking the abbreviation of "weibo + Angji + fans," after that, all the fans of "Play in Angji" will become "Wei Points," and the interactive "Wei Points" have the chance to win rewards such as scenic spot tickets, Zhangwu fans, black felt hat yellow wine, and other Angji specialties, with each issue's prize value exceeding 300 yuan. So far, six issues have been distributed. Scenic spots "group together" to share resources. On September 2nd, after attending the Angji tourism marketing work conference and weibo training session organized by the county tourism commission, Xie Lingling, a village cadre of Shangshu Tudan Village, immediately started upgrading the village's weibo account that had been opened since March. On one hand, she strengthened the update of pictures and texts, and on the other hand, joined the "Play in Angji" micro-cluster to achieve information sharing. "The tourism commission requires more than 20 scenic spots within the county to join the official weibo cluster, which is not only the need for the promotion of the scenic spots themselves, but also beneficial for the tourism commission to understand the dynamic information of the scenic spots, unify the promotional steps, and allocate limited resources," Zhu Yi said. Recently, the page of "Play in Angji" is full of interesting information about the "Sunflower Festival" in Shangshu Tudan Village. According to Xie Lingling's introduction, in September, Shangshu Tudan Village attracts nearly 200 tourists on average every day, and many out-of-town guests expressed that they learned about the sunflower festival held in the village through weibo. "Next, the scenic spots will continue to strengthen the use of weibo and recognize the important significance of online marketing." It is reported that currently, five major scenic spots have joined and are actively building their micro-clusters. Related thematic articles: Angji tourism marketing enters the "weibo" era. Go to Zhebei Grand Canyon to feel the breath of early spring - the surrounding Angji farmhouses near Zanglong Hundred Waterfalls. Angji tourism marketing enters the "weibo" era - Angji farmhouses. The most beautiful countryside in China - Angji welcomes you. The Angji farmhouse website provides you with related tourism consulting services such as Angji farmhouses, Angji tourism, Angji attractions, Angji tourism routes, Angji summer retreats, Angji tourism guides, and Angji hotel reservations.