Do you have a home-based Internet business that isn't performing at the level you feel it should be? Many times, you need to make a few minor changes to see any major results. Here are a few ideas on how you can improve your Internet business and make it more effective.
1. Install Google Analytics on all pages of your site. This is an excellent traffic tool provided by Google for free. It's easy to set up, and you want to put it on every web page you have to get an accurate picture of where your traffic is coming from and what it's doing when it arrives at your site.
2. Do you have enough traffic on a daily basis? Many Internet marketers spend a lot of time tweaking their website when, in reality, they need to be improving the number of visitors they get every day. Most Internet businesses fail because they do not get enough quality traffic to their website. No matter how good your sales copy is, or how good your product is, you cannot improve your business if you are not getting enough meaningful traffic to it.
3. Is your website easy to navigate? Many websites are built with one idea in mind. Then, over a period of time, new pages are added, which means more pages for your visitor to find. After a while, the site is not laid out in a manner that is user-friendly. Often, the focus of a website is lost as well. Many times, just making minor changes to how a person navigates around your site can make a big difference in your business.
4. Do you have a lead capture form above the fold? This should be installed where it’s easy for a person to see. You should be giving away something of value in exchange for your website visitors' contact information. Building a mailing list from your traffic every day is an important improvement that all Internet businesses can do a better job at.
5. Is your website monetized with pay-per-click ads, cost-per-action programs, and products to sell? Your goal is to get as many positive responses from your website visitors as you possibly can. The best way to do this is to offer more choices to them. Different things will appeal to different people, and more options mean more positive responses.
In summary, these are a few ideas on how to improve your home-based Internet business. Be sure you are getting enough traffic every day and are keeping track of what your visitors are doing. Then improve your website and offer more options to increase the positive responses.