On January 29th, at the 2011 Brand Rating Campaign held by Itbrand Brand Research Institution of Silicon Valley Power, Chery won the title of "Best Autonomous Car Brand of 2011" as expected for its achievements in technology innovation, its maturing brand, clear globalization strategy, unique brand culture, innovative international cooperation model, and continuously improving global competitiveness.
It is reported that this award was organized by the well-known domestic Itbrand Brand Research Institution, jointly researched and evaluated with the Silicon Valley Power Evaluation Center. The evaluation adheres to the principle of "letting consumers gain dignity, letting excellent brands and products win the market", paying special attention to the outstanding performance of enterprises and products in new industries, new technologies, and new product directions.
In 2011, facing a significant slowdown in overall growth in the domestic automobile market, Chery's global sales still reached 643,000 vehicles, including 160,200 exported vehicles, maintaining the top position among domestic autonomous passenger car enterprises in both total sales and exports. In 2011, Chery became the first autonomous brand automobile enterprise to roll off the production line of the 3 millionth car, with cumulative exports exceeding 600,000 units.
At the beginning of 2011, Chery launched the "Growth 2011" annual development strategy, resolutely implementing corporate strategic transformation. Significant progress has been made in product technology and quality improvement, internationalization promotion, and brand enhancement, advancing the strategic transformation smoothly.
In terms of technological innovation, in 2011, on the basis of achieving historical breakthroughs in high-end engines, automatic transmissions, automotive electronics, and other core components, Chery committed to the strategic transformation of enhancing system capabilities and integrated innovation capabilities. In technology and product research and development, the focus is on enhancing system integration capabilities and integrated innovation capabilities, converting technical advantages in various subsystems into product and quality advantages.
In 2011, in terms of core technology breakthroughs, Chery's independently developed E4G16 (1.6DVVT) gasoline engine won the title of "China Heart Top Ten Engines of 2011", winning this honor for four consecutive years. Chery's self-developed CVT automatic transmission equipped models were gradually launched within the year, and the AT automatic transmission entered the product testing stage.
In terms of international market development, in 2011, Chery achieved a transformation from "going out" to "going in and taking root". In 2011, Chery's exports reached 160,200 units, an increase of 74.2% compared to the previous year, surpassing the annual export target, with cumulative exports breaking through 600,000 units.
In July last year, Chery's Brazil factory, invested in at four hundred million US dollars, officially started construction, and the Chery factory in Venezuela also officially went into production. In terms of overseas sales and service network construction, Chery built more than 1,000 dealerships of various types and over 800 professional service stations, laying a solid foundation for the substantial growth of Chery's exports and setting a new record.
In terms of after-sales service, in 2011, Chery actively created the "Happy Experience" service brand, enriching the brand's connotation. With the pursuit of "more convenient, more professional, more meticulous", it further improved its own service system, continued to do well in the three strategies of "brand, quality, service" enhancement, and continuously developed the three-system upgrades of "technology, hardware, management", achieving the transformation from "spontaneous service" to "branded service", further enhancing customer satisfaction with after-sales service.
In 2011, with its high-quality service brand image and high-quality after-sales service, Chery gained widespread recognition from industry professionals and consumers, winning the Excellent Service Brand Award of the 2011 China Automobile Service Golden Wrench Award.
In terms of brand building, it insists on constantly improving the three platforms of "technology, quality, and service" to ensure the continuous improvement of brand image and product brand added value, thereby promoting product structure upgrading and implementing brand strategy, upgrading the main products towards a refined route.
In the 2011 China After-Sales Satisfaction Index (CSI) evaluation published by J.D. Power Asia Pacific, Chery's overall score increased by 26 points based on last year's results, achieving a score of 841 points, surpassing many joint ventures, and receiving affirmation from numerous consumers for its service satisfaction.
In 2011, in the "2011 Hurun Brand List" released by Hurun Research Institute this year, Chery Company entered the top 100 Chinese brands for the first time.
In 2011, in the "Top 500 Most Valuable Brands in China" ranking released by the World Brand Lab in Beijing this year (the 8th edition), Chery Automobile's brand value reached 8.574 billion yuan, setting a new high.
Due to the outstanding achievements made in the above aspects of technological innovation, promotion of internationalization strategy, improvement of after-sales service quality, and brand enhancement, Chery Automobile's winning of the "Best Autonomous Car Brand of 2011" award is truly deserved.
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