At the same time, the author also found that in many long-tail keyword SERPs, this situation would appear: there was no address belonging to the content page, but some websites' home page addresses. Does this search result have any adverse effects on our site? The answer is self-evident. This phenomenon may cause the following several problems: 1) Users are unable to find the information they want. The purpose of users searching for long-tail keywords is relatively clear. However, if this situation occurs, users will find that this is not the information content they want, and visitors will close the site's page, reducing the user's friendly experience. 2) The bounce rate of the site will increase. When users find that they have been "deceived" into the site, their favorability towards the site will be greatly reduced, and they will not visit more deeply. Some will even directly close the page. In the end, it will bring considerable pressure to our site's bounce rate. A successful site knows how to retain users with valuable information and make users visit our site more deeply.
Now that we know the serious impact that this phenomenon may cause, we need to analyze what reasons caused this phenomenon. The author believes that this phenomenon may be caused by the following several problems (http://man.gzra.cn/): 1) All built external links point to the site's home page. Many novice webmasters like to point the target address of the external link to the site's home page when building external links. The most direct problem is that the home page's weight will be too high, leading to an imbalance in the site's weight distribution, ultimately resulting in this issue. 2) There are problems with the internal site structure. The weight of the home page is the highest in a site. Our site needs to reasonably distribute these weights through the site's structural settings. If your site's structure has problems, it will lead to issues with the internal site's weight transfer. It's like a tree that can't deliver nutrients to the leaves. This kind of imbalance in internal site weight allocation will also result in various outcomes.
Now that we know the causes and consequences of the phenomenon, we need to find solutions. 1) External link construction should focus on diversification (http://ask.gzra.cn/). The singularity of external link target addresses is one of the common mistakes we often make. Whether it's in friend links or external link publishing, using overly singular target addresses or keywords will cause problems. Therefore, we need to maintain diversification when building external links, allowing our weight to achieve a relatively even distribution. 2) The website structure needs to be clear and conducive to weight transfer. The clarity of the site's structure is something every site needs to consider especially during site construction. Not only does it improve the user's friendly experience, but it also promotes the stability of the site's inclusion ranking. At the same time, it needs to facilitate the transfer of internal site weight, enabling the site's weight to be transmitted more evenly to each page.