Basic concepts of corporate image design

by xixigu20108 on 2012-02-17 14:36:32

Corporate image design is the Corporate Identity System (CIS for short). It targets the business philosophy and spirit culture of an enterprise, utilizing overall communication to both inside the enterprise and the general public, enabling them to develop a consistent sense of identity or set of values towards the enterprise. This in turn forms a good corporate image and promotes product sales through the design system. CI is the abbreviation of Corporate Identity in English, which refers to the business philosophy, cultural quality, business policy, product development, commodity circulation and all other factors related to enterprise management. From the perspective of information, it screens from the angles of culture, image, and communication, identifies the potential power of the enterprise, finds its value of existence and aesthetic value, integrates them, and converts them into effective symbols within the information society environment. The act of such development and design is called "CI". CI is also known as CIS, which is the abbreviation of Corporate Identity System in English. It refers to the corporate image identification system. It is an operating strategy where the enterprise systematically innovates and uniformly communicates its own concept culture, behavior patterns, and visual identity, shaping a unique corporate image that gains recognition from internal and external audiences. Related topics: Shanghai SEO, Shimao Property.