In the remaining few workdays before the lunar new year, domestic building materials prices continued to show a slight downward trend. Steel traders have become numb to the current level of building materials prices. Stimulated possibly by holiday spending, at the beginning of January, mainstream steel mills such as Shagang mainly stabilized or slightly increased the factory prices for building materials in their early-January price policy announcements. Influenced by this, the price of 304 white steel plates also gradually stabilized in the domestic mainstream cities. According to the Shagang price adjustment announced by China Steel Spot Network, Shagang's prices remained stable overall for seven consecutive periods in the first half of January. The price of Ф6.5mm Q235 ordinary carbon high-line was 4470 yuan/ton, unchanged; the price of Ф16-25mm HRB400 grade III rebar was 4500 yuan/ton, with an additional charge of 50 yuan/ton for the same specification and grade earthquake-resistant rebar; the price of Ф8mm HRB400 coil bar was 4560 yuan/ton Dalian 304 stainless steel plate, with an additional charge of 50 yuan/ton for the same specification and grade earthquake-resistant coil bar. Not only did the steel mills raise the factory prices of steel products, but since the New Year, domestic raw material markets have also shown signs of warming up. Recently, supported by factory prices and raw material prices, the prices of building materials in the mainstream market seem to begin stabilizing. However, what needs attention now is how long this rebound can last. In terms of downstream building materials, the 7 million units of affordable housing in 2012 provided some boost to the demand for building materials. However, due to overly high expectations for the pull effect of affordable housing last year, the benefits were overdrawn, leading to a continuous decline in steel prices later on. Affected by this, steel traders generally harbored panic sentiments, so most of the building materials market still maintained a wait-and-see attitude. Regarding commercial housing, in 2011, Chinese real estate could be said to have ended the golden era of frequent land kings, becoming the first year without any land king throughout the year. It was understood that except for a few special cases, the single highest total price of land transactions in most key cities dropped by 14%-88% year-on-year in 2011. Among them, Shanghai's land revenue decreased by 29 billion yuan in 2011, showing significant negative growth for the first time, with the average land price of commercial housing plummeting by 41%.