For example, a company gives you some keywords that don't seem very popular at first glance, such as Oolong tea and Dongdao Ru Kiln. Based on the search volume from Baidu, "Oolong tea" yields approximately 18,400,000 related results, making it a relatively popular keyword. On the other hand, "Dongdao Ru Kiln" only has about 85,200 related results, classifying it as a niche keyword. Analyzing the competition on the first page of search results, we can see that the former keyword has a certain level of competition, while the latter is relatively weaker in terms of competition, with many websites achieving rankings through their content pages.
Assume you confidently tell your boss that the keyword "Oolong tea" should rank on the first page within one and a half months, and "Dongdao Ru Kiln" will definitely be ranked within a month. Your boss trusts you because he sees your capability in your confidence. But this is just the surface. What's the reality?
As time passes day by day, you implement the optimization plan, but the desired results still don't come out. At this point, your boss stays silent, perhaps still having faith in you and giving you a few more days to see if things improve. However, you start to get anxious, working overtime day and night since you've made a promise that must be kept. Another week goes by, and your boss approaches you with a friendly tone, asking if you're encountering any difficulties at work and offering some words of concern. You can only make excuses: "It might be due to changes in the search engine algorithm..." Unfortunately, two more weeks pass without any movement in the keyword rankings. Now, your boss's attitude begins to change. He demands that if the keywords aren't ranked on the first page next week, your salary for this month will be docked because your work efficiency is too low. Finally, unable to bear the pressure, you resign voluntarily, leaving your boss disappointed...
A week after your resignation, Baidu undergoes a major update, causing significant changes in the rankings of many websites. You, still vividly remembering your previous tasks, check if there are any changes in the rankings. Upon querying Baidu, you discover that the keywords are now ranking first. Unfortunately, you've already left the chaotic situation behind, and everything came too late for you. The boss, upon seeing this, might feel relieved, thinking that you must have spent a lot of time on these tasks recently. He might even call you to ask how you're doing, inquire about your current work situation, and whether you'd consider returning to the company. But I believe that not many people would want to go back to where they were once hurt!
This is a real-life example that teaches us not to make too many promises in SEO optimization work. If your boss gives you a keyword and you say it'll take five months to rank, but you manage to do it in one month, then your boss will think you're incredibly skilled. If you said it would take five months and you actually achieve it in five months, your boss will think you're pretty good. If you said it would take five months but fail to do so within that timeframe, your boss will think you're just average. And if you said it would take five months but still haven't achieved it after five and a half months, your boss will think you lack technical skills and are just boasting...