How to optimize a website has always been a common topic among webmasters. Many people believe that a website with strong external links will have a good ranking on search engines, and it is also proven that all websites with good rankings rely on their external links. Therefore, external links indeed play an important role in the natural ranking of a website. Of course, external links are just one of the key factors in website optimization, and website optimization must consider various comprehensive factors. During the website construction process, most customers will take into account the promotion of the website later on, and our designers and programmers will work with the consideration of future optimization and promotion. Here, I would like to briefly discuss how to build a solid foundation for external links when optimizing a new site.
2: The quality of external links is far more important than the quantity.
We often see websites in the same industry where sites with fewer external links rank better than those with more links. This shows that the quality of external links is far more important than the quantity. A high-quality external link is more effective than dozens or even hundreds of spammy links. Search engines frequently update website rankings, and each update removes some of the links that the search engine considers useless. This is why we sometimes find that a large number of links have disappeared when checking the website's external links.
5: Valuable content is sometimes the root of high-quality external links.
Links cannot generate content for a website, but valuable content can bring high-quality links to a website. If a website can provide users with very valuable content, meeting user needs, other webmasters may link to your site if they believe your website can solve user needs and satisfy them.
3: Strong external links require persistence over time.
External links are the foundation of a website, and website optimization does not yield results in just ten days or half a month. Website external links need to be accumulated over time. When you check the external links of competitors' websites using SEO tools and find that their external links are so powerful, you might think, "No cold, no plum blossom fragrance" – meaning that success requires perseverance and effort.
Linking is one of the essential characteristics of the internet and also its core. A link refers to the connection relationship from one webpage to a target, which can be another webpage, different positions on the same webpage, images, email addresses, files, or even applications.
4: Links should be broad but not excessive, and relevance should be prioritized.
When establishing links, whether the content is relevant is one of the most important considerations. If the external links can be related to the website's theme, that's best. Sometimes, a specific page may not be related to the entire site's theme, but if the page's theme is related to the linked page, it carries more weight than unrelated links. For example, if a restaurant says that our website construction is excellent, it may not be entirely credible, but if it comes from peers or design companies, the credibility is much higher.
1: Website external links should also follow a natural logic.
Search engines focus on natural patterns. External link building should avoid sudden bursts; obvious over-optimization is very likely to be penalized by search engines. Once penalized, all previous efforts are wasted. Some people add a large number of external links within a short period and then stop, which is harmful to website optimization. Even if the website isn't penalized by the search engine, the keyword rankings will fluctuate. It is better to steadily increase external links over time. Instead of adding hundreds of external links in a month and then doing nothing afterward, it's better to distribute the time and effort over several months, slowly and steadily increasing the links, persistently.