The visual identity (VI for short) of a business refers to the result of visualizing and imaging the internal essence and market positioning of a company under the guidance of its business philosophy, using methods such as graphic design. The VI design in Shanghai is the most direct and commonly used information platform for a company, as an independent legal entity, to distinguish itself, connect with, and communicate with its surrounding business and survival economic environment and social environment. Corporate Visual Image and Corporate Visual Identity (VI) are not the same concept. The former is an objectively existing element inherent to a company, meaning that regardless of whether a company has established its VI or whether the established VI is successful, the corporate visual image of the company still exists; it's just a matter of quality differences. An excellent corporate visual image undoubtedly depends on an excellent set of corporate VI designs.
Related thematic articles:
Shanghai SEO