Gome accesses Taobao's "One Account Pass" as retail giants compete in e-commerce

Recently, the e-commerce website of Gome Electrical Appliances, Gome Online Mall, has officially connected to the "One Account Access" system of shopping search site Etao.com. Along with another major platform under its umbrella, Kuba.com, both platforms of Gome Electrical Appliances have achieved seamless connection with the "One Account Access" system of Etao.com. This means that consumers can easily search for products from Gome Mall on Etao.com and log in directly to complete purchases using Alipay or Taobao accounts. The steps of traditional retail giants competing in e-commerce are accelerating.

"Gome Electrical Appliances has advantages in brand, logistics, and warehouse aspects, and its growth momentum is also very obvious. Etao.com has positive resources in payment, search, and consumers," said Qianxue, the Operations Director of Etao.com. "The cooperation between both parties can complement each other's strengths. Etao.com can direct high-quality online shopping users from Taobao.com to Gome's e-commerce platform, and Gome's such high-quality e-commerce platform can also bring better online shopping experiences to consumers."

Currently, the number of merchants included by Etao has exceeded 2700, along with more than 600 group-buying websites. Among them, over 500 websites support the "One Account Access" service, including well-known sites like Gome, Yintai, Newegg, Vancl, Kuba, and No.1 Store. These websites can also share nearly 600 million registered users of Alipay.

It is understood that the "One Account Access" service of Etao.com is a "one-stop shopping" experience service provided for consumers. As long as third-party e-commerce websites join this service system, registered users of Taobao and Alipay can directly search for relevant products on Etao.com, log in to purchase the product, and complete the order placement and payment processes without needing to register and log in again.

Gome Group Vice President He Yangqing once stated that Gome Electrical Appliances has three core competitive advantages in the e-commerce field: the ability to procure low-priced goods, timely delivery logistics capabilities, and information system capabilities throughout all stages. He emphasized that e-commerce will be the focus of Gome's efforts in the second half of the year. While strengthening connections with channels and suppliers, it will explore partnerships with upstream suppliers and downstream distributors to continuously enrich the diversity of product offerings. This cooperation with Etao.com also reiterates that Gome is "full-speed" advancing into the e-commerce domain.

In the online shopping market for 3C products, JD.com has always had a strong advantage. However, with the recent participation of traditional retail giants like Gome and Suning, as well as the diversified expansion of e-commerce companies like Dangdang and Vancl, JD.com's claimed advantages in low prices and logistics are gradually disappearing. According to iResearch data, the gap between e-commerce companies specializing in 3C products is narrowing, and Kuba.com has entered the top ten in the industry in the second quarter of this year.

The rapid development of online shopping has let traditional enterprises smell new opportunities. Besides companies like Gome and Suning, more and more traditional retail enterprises are realizing the importance of transitioning to e-commerce. Customer Service 360 can enhance and optimize all marketing and after-sales service stages. This allows you to track more sales opportunities with less time, make more accurate marketing decisions, provide more precise after-sales services, and achieve continuous growth in sales performance.