[iresearch news] According to sources, the well-known domestic URL navigation site 114la has officially signed a cooperation agreement with Baidu Union. This is the first agreement this year between Baidu Union and a URL navigation site. According to the content of the agreement, both parties will carry out in-depth cooperation in search business.
It is understood that 114la is a well-known URL site under Yulinmufeng. The number of users covered ranks among the top in domestic URL navigation sites. Its cooperation with Baidu Union started in 2007. The main cooperation method was through the use of Baidu's content search technology services via the search box and search links. Prior to this, the 114la URL navigation had received the Gold Certification from Baidu Grand Alliance and the "Most Potential Partner" honor awarded by Baidu. Due to the significant influence of both parties in their respective fields and long-term cooperation, this ultimately led to the signing of the first URL navigation cooperation agreement. Through the cooperation of both parties, on one hand, it brings a large number of search users to Baidu, and on the other hand, relying on Baidu's search technology, 114la users will receive a better search experience, further consolidating its leading position in the industry, ultimately achieving a win-win situation.
In the first half of last year, Baidu Union made adjustments to the URL navigation cooperation policy, ceasing business cooperation with some URL navigation sites, resulting in a sharp reduction in income for many small and medium-sized URL navigation sites. On one hand, some small and medium-sized URL sites often adopt methods such as mandatory homepage bundling and downloading Trojan viruses to obtain traffic, suspected of touching the high-pressure line of policies. On the other hand, the domestic URL navigation market share is mainly concentrated in a few large navigation sites such as hao123, 360, 114la, and 265, with strong traffic entry monopolies. Apart from the two competitors, Baidu Union can only rally a few large URL sites like 114la. 360 online customer service.
According to the research report of iresearch Consulting Group, from the monthly coverage scale perspective, the website navigation industry ranks third in search services, only after web search and knowledge search, with a growth rate of up to 246% in three years. As the largest Chinese-language search engine giant domestically, apart from acquiring hao123 to obtain traffic, Baidu is also seeking cooperation with other URL stations with traffic advantages, and the independently operated 114la URL navigation is undoubtedly its best cooperative partner. Customer service from 360 can enhance and optimize all marketing and after-sales service stages. This allows you to spend less time tracking more sales opportunities, make more accurate marketing decisions, provide more precise after-sales services, and achieve continuous growth in sales performance.