Currently, there are many stories about Yang's past, some fake "Yang" (Yang Special Topic), and some real "Yang". Let's talk about the fake ones first. This fake "Yang" is even more adorable than the fake Japanese. The fake Japanese are ultimately still "fake", at least they can be identified. But the fake "Yang"? The halo of civilization they create is even more dazzling than the real "Yang". Unfortunately, what's fake will always remain fake, and in the end, it's the common people who suffer.
A magic trick where something isn't truly believed as real, since July 10, 2011, when CCTV's 'Weekly Quality Report' aired 'Da Vinci's Exorbitantly Priced Furniture "Foreign" Identity Allegedly Counterfeit', it caused a sensation in the legal community. Subsequently exposed quality issues were shocking. Da Vinci's foreign furniture was found to have regulatory gaps in several stages such as entry into the country and production. After investigation by the Beijing Administration for Industry and Commerce, it was preliminarily determined that Da Vinci furniture has three major problems: suspected false advertising, overall substandard goods, and lack of labeling on origin and materials for most products. It is understood that Da Vinci furniture entered China in 1998, and for 13 years, it never encountered quality inspections by law enforcement units.
Da Vinci held a press conference regarding the counterfeit scandal. General Manager Pan Zhuangxiuhua tearfully narrated the history of starting from zero, insisting that all Italian goods the company represented were original imports, while simultaneously denying any association with American or international factories. What does this mean? The statement insists, "We have noble bloodlines," and it's just the consumers who are too slow. Regarding the Da Vinci furniture incident, one of Italy's main economic media outlets, 'Corriere della Sera', stated, "This is not just a simple case of passing off inferior goods as better ones, but rather using an entirely counterfeit Italian brand to sell large quantities of extremely low-quality goods at high prices, exploiting Chinese consumers' blind pursuit of Italian high-end luxury goods."
It's like trying to kiss a cold butt.
With the improvement in living standards, some explosive consumers in the country suddenly developed a strong preference for 'foreign' brands, refusing to eat or buy anything unless it's 'foreign'. This arrogance stimulated some companies in the market to cater to them. In recent years, many foreign companies also love to wear 'foreign vests' to mislead consumers. To make huge profits, enterprises give themselves 'foreign names', using their names to elevate their status and engage in misleading advertising. Consumers who don't know the truth are often deceived, spending large sums of money to buy items that are actually just 'foreign labels'. Even if produced domestically under contract, the foreign status remains unshaken.
Is it because domestic enterprises started late and want to gain their first pot of gold? We then have examples like Similac infant formula, Asdan water heaters, Eurodic flooring, Jordan (China) sports, and Cathy's cosmetics... I think one reason is this, but they also 'rely on foreigners for self-importance', using fake 'foreign' identities to sell at exorbitant prices, employing various despicable methods for personal gain. The nature of merchants chasing profit is understandable, but what angers compatriots is that these fake 'foreign' brands have no progress whatsoever. Not only do they counterfeit in brand names and advertising methods, but they also refuse to put any effort into product quality, lacking any technical content. Once exposed by the media, they simply 'die in the light', unable to withstand scrutiny. Strangely, during press conferences, they always have reasons, always claiming 'there are some reasons,' instead of saying 'I'm wrong.'
Fake 'foreign' brands thrive in the market due to our companies' blind admiration for foreign brands, combined with the prevailing tendency to blindly trust foreign brands in society. This has formed a mindset of blindly pursuing foreign brands, stimulating fake 'foreign' brands to dare to take extreme measures. Is it to say that our companies want to contribute to society and learn from well-known enterprises, and for the sake of internationalization of publicity, must take a foreign name? Or claim to be a branch of a world-famous enterprise, inheriting its technology and craftsmanship? Or keep quiet and quietly amass wealth? What kind of behavior is this? This is no longer a sign of corporate lack of confidence, but rather a loss of business ethics. Even if we lack confidence and want to achieve modern enterprise revolution through an internationalized background, we cannot let one lie cover up all ugliness, neglecting even quality. However, we find that Toyota Motor Corporation sold 846,000 cars in China in 2010 despite the 'recall gate' incident, an increase of 19% year-on-year. This attitude shows that Chinese consumers have confidence in Toyota's strength, which most of our enterprises fail to achieve.
It seems that taking a foreign name cannot solve the fundamental problems of enterprise stagnation. The key is for enterprises to understand what they are doing and innovate to create something belonging to their own enterprise. Actually, in the process of market development, Japan and South Korea have both gone through phases of lacking confidence in themselves. We know that Japanese enterprises after World War II started by imitating European and American products, and so did South Korea. However, they innovated while imitating, building innovations on dissecting mature foreign products, studying their internal structures and logic. On the basis of fully understanding the original product, they continuously sought ways to improve and innovate. The Japanese "spend one yuan to buy technology, and three yuan to improve and innovate." Thus promoting Japan's economy for 30 years of prosperity. Serial explanation source: (Editor: Purchasing Agent Editor)