Top-level selling means building strong customer relationships, which will create continuous sales opportunities. There are ten fundamental laws that determine whether clients want to have a long-term cooperative relationship with you.
The Ten Eternal Laws of Customer Relationships: Why Your Best Clients Are the Easiest to Lose. They like salary increases and dividends. Who is Huawei shaming? How to improve your leads in 2012? The six most powerful sentences in customer service.
They are:
Law One: Your customers want to feel valued.
Law Two: Your customers desire appreciation.
Law Three: Your customers are not interested in you.
Law Four: Your customers seek success and happiness.
Law Five: Your customers want you to listen and understand.
Law Six: Your customers must feel it's worth it before purchasing.
Law Seven: Customers buy based on emotions but justify their purchases logically.
Law Eight: Your customers' attention span is short.
Law Nine: Your customers want you to show genuine interest.
Law Ten: Your customers want to teach you something.
If you don't keep these laws in mind at all times, your customers will cooperate with you, buy from you, and bring you many referrals. On the other hand, if you ignore all these laws, you will fail. Your customers will leave you and look for someone who knows how to treat them properly.
The above content comes from a conversation with Jerry Acuff, the author of "Relationship Edge in Business," a passionate, inspiring, and exciting sales trainer.
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