After 30 years of rapid development, today's China has become a world factory in the truest sense. In markets all over the world, there are high-quality and inexpensive "Made in China" products. For our country's small and medium-sized enterprises (SMEs), processing and manufacturing is our realistic advantage and our entry point for integrating into the global industrial chain. However, in the international industrial chain, this is also the link with the lowest profit margin. We cannot be content with such a low-value-added producer role; instead, we must proactively adjust and optimize our industrial structure and resource allocation in broader spaces. While maintaining the advantages of manufacturing, we need to move towards higher value-adding links in the industrial chain, enhancing the status and value creation capabilities of Chinese enterprises in international division of labor. Faced with the severe situation where profits of Chinese enterprises are being squeezed from both ends due to the economic downturn in Europe and America and the continuous rise in domestic production costs, accelerating penetration into the marketing segment of the international industrial chain becomes more meaningful and urgent.
However, due to significant gaps between our SMEs and the requirements of international operations in areas such as funding, information, channels, talent, and management, it is almost impossible to establish an overseas sales network on their own. In the face of various difficulties in overseas operations, only by going out collectively can they enhance their risk resistance capability and achieve win-win results. At the 2012 National Commerce Work Conference, Minister of Commerce Chen Deming expressed that key projects should be implemented, innovative models of overseas economic and trade cooperation zones developed, support policies and management frameworks improved, and more enterprises guided to go out collectively. Simultaneously, mechanisms for promoting bilateral and multilateral investment cooperation will be perfected, government public services improved, social service institutions cultivated, convenience levels for going out enhanced, and information consulting services strengthened, with increased support for private enterprises to go out.
"Going out" is a process of interaction between the state and enterprises. The "going out" strategy of enterprises relies on the support of the government's "going out" strategy, while the national "going out" strategy depends on the realization of the enterprise's "going out" strategy. The construction of the Fengcheng project precisely meets the needs of the times, with its starting point being the reduction of risks for Chinese enterprises operating overseas and the accelerated establishment of overseas marketing networks. Different from other Chinese commodity cities, the Fengcheng project not only has the largest scale exhibition area for Chinese commodities in the world but also builds a platform for the "going out" strategies of both the state and enterprises through the construction of the "Chinese Local Government Investment Promotion Pavilion" and the "Overseas Marketing Headquarters of Chinese Enterprises."
The "Chinese Local Government Investment Promotion Pavilion" serves local characteristic enterprises and leading enterprises through cooperation with provincial commerce departments, acting as a window for the economic development of provinces, municipalities, and autonomous regions facing the world. Besides conducting foreign trade business for local advantageous products, it can also promote overseas publicity for local investment projects year-round, increasing opportunities for direct dialogue with overseas capital, enhancing the recognition of investment projects abroad, and accelerating local investment promotion steps. The "Chinese Local Government Investment Promotion Pavilion" provides feasible solutions and visible results for provinces, municipalities, and autonomous regions to implement the central "going out" strategic guidelines, and at the same time, ensures that local governments' policy support and service commitments for enterprises "going out" are put into practice.
The "Overseas Marketing Headquarters of Chinese Enterprises" offers SMEs a shortcut to establishing a marketing network overseas. Here, the marketing headquarters provides all necessary conditions from personnel visas to office facilities, allowing senior marketing personnel of enterprises to simply bring their bags and immediately have their own overseas offices, fully focusing on market development activities. The marketing headquarters also provides services such as high-end and large meeting rooms, enabling enterprises to immediately possess an international high-end image. The "Overseas Marketing Headquarters of Chinese Enterprises" allows enterprises to avoid various difficulties and obstacles associated with setting up points overseas, greatly reducing operational risks, and establishing their own overseas marketing networks at the lowest cost and fastest speed.
Through the construction of the "Chinese Local Government Investment Promotion Pavilion" and the "Overseas Marketing Headquarters of Chinese Enterprises," Fengcheng will undoubtedly become a national major project for implementing the "going out" strategy! - China Fengcheng -