The most legendary and controversial entrepreneurial figure in China - Hohhot Talent Network in Inner Mongolia
Shi Yuliang, a man with legendary and mythic experiences, and this legend and myth is still being rewritten. "Last month, the after-tax profit of this game has already reached 7 million US dollars." On July 28th, Shi Yuliang revealed that the revenue of Zhen Tu Game is currently increasing at a rate of 10 million yuan per month. If calculated based on a monthly profit of 7 million US dollars, Shi Yuliang's online game has already entered the forefront of domestic game operators, and may have even entered the top three.
On April 8th, 2004, Shi Yuliang, who was once at odds with the media, invited 130 media outlets from all over the country. In the grand conference room of Jinmao Tower in Shanghai and on the top-tier cruise ship on the Huangpu River, he officially announced the beginning of his third entrepreneurship: the former Giant and CEO of Four Directions Holdings established a new online game company in Shanghai - Zhen Tu Online. This legendary businessman, who rose to fame through Giant Group, suffered a setback with the Giant Building, and then achieved a comeback by creating "Brain White Gold", began a new adventure in the online gaming field. In just two years, Shi Yuliang's online gaming business, like his health product business, has already made him extremely wealthy.
For Shi Yuliang's foray into online gaming, the outside world unanimously used words related to gambling such as "big bet" and "placing bets."
What is a gambler? The most basic characteristic of a gambler is wanting to win and daring to lose, especially not fearing loss. In reality, it is someone with immense psychological resilience.
From entrepreneurial success to failure and then greater success, Shi Yuliang's dramatic rise and fall, his ability to overturn conventional wisdom and his perseverance in entrepreneurship, in the history of Chinese entrepreneurship over the past 20 years, seems unmatched. If he were not a gambler, he certainly would not possess such immense psychological resilience.
Every step of Shi Yuliang's professional life appears to be filled with "gambling nature." If he were truly a gambler, he might not have had such good luck every time. Is Shi Yuliang really a gambler?
Part One: From Glory to the Fall of the Giant Due to a Single Thought
Between an uncertain entrepreneurial path and a smooth official career, which road would you choose?
Giving up the promising identity of a state savings cadre to become a future-uncertain, penniless entrepreneur is not merely about entrepreneurial passion. In the grasp of a big era and situation, the technically-oriented Shi Yuliang chose "Han Card" - a desktop publishing software - as his entrepreneurial product. From 4,000 yuan to an annual profit of 10 million yuan, Shi Yuliang's initial entrepreneurship succeeded.
However, due to the brilliance of "Han Card," the confident Shi Yuliang developed a wild idea. As a result of one mistaken thought, everything collapsed, leading to the label of "gambler" being closely associated with Shi Yuliang.
The "Han Card" Legend Comes from Deep Market Understanding
Shi Yuliang's legendary entrepreneurial journey is more evident in his ability to turn the "impossible" into "possible." It is less about "gambling" and more about his understanding and grasp of his own abilities.
This understanding and grasp manifested early on. In the fourth grade of elementary school, Shi Yuliang was held back a year due to his obsession with comic books. After entering middle school, he began studying fiercely, betting on his future through hard work, and eventually scored first in the county to enter Zhejiang University.
When Shi Yuliang graduated from the mathematics department of Zhejiang University in 1984, it was a time when university graduates were highly valued. After graduation, he was assigned to the Anhui Provincial Statistics Bureau. Due to his outstanding performance, in 1986, the Anhui Statistics Bureau included him in the third cadre team and sent him to Shenzhen University's Software Science Management Department for graduate studies. Returning after graduation would guarantee him a stable position as a section-level cadre. Most people thought Shi Yuliang's official career would be smooth sailing. However, after arriving in Shenzhen and coming into contact with high-tech software development technology, Shi Yuliang quickly developed entrepreneurial ideas.
Shi Yuliang chose to do "Han Card," partly due to the outward-oriented economic environment and atmosphere in Shenzhen at the time, but also because the entire "Han Card" market showed immense demand, which was the greatest motivation for the software-specialized Shi Yuliang.
In the late 1980s, with the gradual popularization of PCs in China and the huge profit margin between the price and cost of Han Cards, there were at least 30 companies in the Chinese market producing "Han Cards." Among them, Lenovo's starting product, "Lenovo Han Card," was the most famous. It is no exaggeration to say that many successful old IT companies have experience selling Han Cards.
During Shi Yuliang's entire graduate study period, the "Han Card" market gradually entered its mature phase. Most high-tech companies making Han Cards earned money. At that time, large companies like Lenovo could sell tens of thousands of sets of "Han Cards" each year.
At the same time, with the growth of the printing industry, especially the emergence of a large number of small and medium-sized printing factories, this naturally increased the demand for typesetting systems. Shi Yuliang's completely market-oriented M-6401 desktop publishing system (a type of "Han Card") had many advantages over products developed by other high-tech companies at the time.
Thus, the first thing Shi Yuliang did after graduating from Shenzhen University in 1989 was to resign. He faced consistent opposition from his superiors and family, but Shi Yuliang still returned to Shenzhen with the M-6401 desktop publishing system he developed during his graduate studies.
He used his only 4,000 yuan to contract Tianjin University's Shenzhen Computer Department. Although named a computer department, apart from a business license, there was no relevant equipment. How could Shi Yuliang demonstrate or promote his product to clients?
This did not stop Shi Yuliang's progress. At that time, the cheapest computer in Shenzhen cost 8,500 yuan. Shi Yuliang added a 100...
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