With the arrival of the scorching summer, bath lotions and flower water in the daily chemical products entered the sales peak season. Yesterday, the reporter found when visiting that this summer's daily chemical products are popular for pursuing woody and Chinese herbal medicine ingredients. Not only did Liushen Company launch its latest mugwort bath lotion, but insiders also revealed that the most important reason why daily chemical products are now playing the Chinese herbal medicine card is still related to fighting the influence of preservatives.
After visiting various large supermarkets, the reporter found that daily chemical brands have been launching a series of products such as refreshing and cooling, mosquito repelling and itching relieving, and moisturizing whitening. Products like flower water and bath lotions are constantly undergoing promotional activities. Among them, products with herbal essence have gained more consumer attention. Supermarket staff revealed that the sales volume of Chinese herbal medicine products is 5% to 10% higher than that of regular products.
Liushen Group has recently launched its latest Liushen mugwort bath lotion and Liushen soap, as well as the Hanfang Liushen bath lotion which mainly features Chinese herbal medicine formulas. This is also the first time that Liushen has heavily incorporated the concept of Chinese herbal medicine into its promotions. A distributor of daily chemical products said that this move also signifies the official start of Liushen Group's Chinese herbal medicine strategy.