Third, Liushen沐浴露 maintains the special taste of Chinese consumers' trust in traditional Chinese medical civilization, establishing a unique product positioning - bathing liquid with Chinese medicine ingredients. Liushen沐浴露 has established a strong market differentiation for itself;
Liushen沐浴露, in addition to reliable quality and extensive distribution channels, the main reason for its best-selling for many consecutive years lies in the high alignment between the value proposition of Liushen products and the value expectations of target customers. Wang Zhuo, vice general manager of Shanghai Jahwa United Stock Co., Ltd., told reporters this way.
Second, Liushen沐浴露 understands the family-oriented concept of the Chinese people who care about their entire families. Using the emotional appeal of sharing among the whole family, Liushen naturally expands the mass base of its products;
In the brand competitiveness ranking list of daily chemical products under the bathing liquid category, Shanghai Jahwa's Liushen沐浴露 ranks first with a market share of 18.04%, surpassing the second place Lux by 10.54%. Among the top five brands in market share, the last four are all multinational company brands.
Liushen沐浴露 has been continuously best-selling in the domestic market for more than 5 years. During the summer phase from April to September each year, Liushen沐浴露 firmly occupies an absolute leading position in the shower gel market with a market share of around 40%. In the small daily chemical (personal care) industry, Liushen沐浴露 is the only daily chemical product that can compete with multinational brands like Procter & Gamble and Unilever.
First, Liushen沐浴露 analyzed that domestic customers bathe more frequently in summer and desire a cool and refreshing sensation. With the product appeal of coolness and refreshment, Liushen沐浴露 naturally achieved accurate guidance and reached the target audience;
Fourth, compared to the generally higher prices of international brand shower gels, Liushen沐浴露 offers a relatively moderate price, thus quickly winning customer recognition.
Liushen沐浴露 accurately locks onto the consumption psychology of its target customers: