[2011.8.14] The Battle for Entry Points in Mobile Internet: Whoever Controls the Entry Points, Controls the World

by wd43aw94 on 2011-08-14 18:02:37

Platforms compete for users, and the competition is about resources, talents, and experience. Ultimately, it is up to the users to have their say. Platforms should focus on improving their products for users. If they win, they can enjoy a few years of peace. If they lose, they can switch roles and become participants in the entire platform, making good use of the entry point to provide services to users.

An entry point refers to the way you most frequently search for information or solve problems. Search engines are the biggest entry points on the internet, while URL navigation provides entry points with different values from search engines. QQ is a monstrous giant in China's internet, owning the most complete and authentic social network. However, since it has not widely delivered value, it does not yet qualify as an entry point. Browsers, as important tools for users to access the internet, also become entry points, and operating systems are the largest entry points in the entire chain. Some Matters of the Internet

He who controls the entry point controls the world. There are constant efforts being made in creating search engines, URL navigation, and browsers, all hidden battles over how users access the internet. Google even invests heavily in creating its own operating system, the best way to reduce entry risk is to become an entry point oneself. A battle over mobile internet entry points is unfolding. This emerging market rivals the traditional internet, with great opportunities but also countless hidden hands.

Operating systems are indispensable parts of the mobile internet ecosystem. Apple's iOS, Intel-led MeeGo, Google-led Android, and Microsoft-led Windows Phone are all key participants in this new round of entry point competition. The open-source nature of Android also provides some new opportunities. Third-party developers like Xiaomi, Aliyun, and Dianxin are developing their own customized Android systems. Mobile custom oPhone and Unicom custom WoPhone also belong to this category.

The underlying support provided by Android allows them to focus more on experience and functional improvements. The large number of applications makes users more receptive, and the more than ten million domestic Android terminals form fertile ground for third-party ROMs. As long as you can provide a better experience, you can attract users. In the future, internet companies like Tencent and Baidu may also join this group, developing their own custom OS to bundle excellent services, or even launch their own branded mobile terminals like Xiaomi.

Traditional browsers and search engines remain important entry points, but due to the various applications in mobile internet that分散user attention, they receive far less attention than traditional internet. Well-known domestic mobile browsers include UCWEB, QQ mobile browser, Baidu mobile browser, Maxthon browser, 3G browser, and many more unknown small browser products. They all hope to get a share of the mobile internet wave. Mobile search is still dominated by traditional search engines like Baidu and Google, which have each launched search products tailored for mobile devices, effectively utilizing the various features of mobile devices.

Applications are an essential part closely tied to mobile internet and smart terminals. The popularity of applications has far surpassed traditional simple applications. I can play games, find good food, shop, take pictures - the device and system are the stage, and applications are the main performers on the stage. With the rapid popularity of applications, various forms of third-party app stores or application recommendations have started to appear. Manually curated quality applications are provided to users, becoming an important entry point in mobile internet that cannot be ignored. However, there are currently too many and varied domestic app stores, and the recommended apps often vary greatly in quality. Some Matters of the Internet

Users find imaginative information and solutions through entry points, and entry points that gain user recognition have the opportunity to grow into giants in this industry. Search engines and URL navigation deliver value to users and thus achieve success. QQ delivers a lot of resources and users to its product line and achieves success. Microsoft achieves success in office software and commercial fields through Windows, the largest entry point. Y% *^xie