Secondly, Liushen shower gel better understands the family-oriented health care concept of the Chinese people. The emotional appeal of Liushen for family sharing naturally expands the popular base of its products;
Thirdly, Liushen shower gel keeps grasp on the special consumption taste of Chinese consumers and their trust in traditional Chinese medicine civilization, establishing a unique product positioning for Liushen shower gel as a bathing liquid with Chinese medicine ingredients. Liushen shower gel has built a strong market segment for the Chinese people;
Moreover, compared with the generally higher prices of international brand shower gels, the price of Liushen shower gel is relatively moderate. Liushen has quickly gained customer recognition and is more populist.
Firstly, Liushen shower gel analyzes that domestic customers have a higher frequency of bathing in summer and hope for a cool and refreshing bathing experience. Liushen shower gel naturally achieves good results among its target audience by focusing on coolness and refreshment as its product appeal.